Layout Tester Provides Multivariate Testing to Website Layout to Improve UX and Revenue
2017
Why Publishers Use Ezoic’s Layout Tester
Every web property has millions of potential variables that are directly responsible for a user’s experience. These elements include everything from menu and ad locations to the way content is organized and formatted. It stands to reason that certain combinations perform better than others. What’s more, all web visitors are different and actually require unique combinations catered to their specific attributes.
Ezoic’s Layout Tester puts the power of artificial intelligence into the hands of publishers interested in testing all of these variables on a per-user basis. This technology allows web property owners to apply multivariate testing to all of these website elements using machine learning. This means Layout Tester will automatically test and deliver the optimal website layouts and formats to each individual site visitor, resulting in lower bounce rates, greater time on site, more pageviews per visit, and higher ad revenue.
Layout Tester works with all Content Management Systems (WordPress, Joomla, etc.), hosting providers, programming languages, and site structures. Layout Tester provides publishers with complete visibility into how each layout is performing and allows them to achieve extraordinary results using the power of artificial intelligence.
AskDaveTaylor.com Improves UX & Revenue Using Layout Tester
AskDaveTaylor.com implemented Layout Tester in an effort to improve user experiences and revenue on their site. After over a year of stagnance, AskDaveTaylor.com was able to use Layout Tester as a key catalyst to grow traffic, UX metrics, and revenue.
AskDaveTaylor.com increased ad earnings by approximately 25% over the course of 6 months without altering their existing ad demand or partnerships. Additionally, during this period of time, AskDaveTaylor.com saw its EPMV (earnings per thousand visitors) increase by 49%.
These improvements in revenue were directly tied to the essential UX metrics that Layout Tester optimizes for. AskDaveTaylor.com saw . . .
– session duration on mobile devices increase by 14%
– pageviews per visit on desktop improve by 29%
– bounce rate on mobile devices drop by 10%
– a 98% growth in organic traffic on mobile devices
BrightHub.com Used Layout Tester to Scale Their Business
BrightHub.com is a large science and technology education provider with a lean team of content writers, data scientists, and webmasters. The site used to spend a significant portion of its time using a data team to explore what site changes offered the best performance improvements. After implementing Layout Tester, they were able to automate these efforts and rededicate their internal resources to focus on other areas of the business to help it grow.
BrightHub.com was able to successfully use Ezoic’s Layout Tester to . . .
– increase website revenue by 215% over the course of 2 years
– increase EPMV by 145% over the same time period
– increase organic keywords by 95% on static pages over the same time period
– drop bounce rate by 25%
– provide layouts that increased pageviews per visit by 75%
– provide layouts with 150% better session duration than the original website on mobile devices
AnswersKing.com Uses Ad Tester To Grow Revenue & Layout Tester to Grow It Again
AnswersKing.com started leveraging Ezoic’s Ad Tester in the middle of 2016 to test ad combinations on all of its different website visitors. In the following months, they were able to nearly double their site’s revenue. In an attempt to further enhance its users’ experiences using Ezoic, AnswersKing.com chose to implement Layout Tester as well. This resulted in site revenue nearly doubling once again.
AnswersKing.com saw . . .
– an increase in revenue of over 350% in less than 12 months
– Increase time on site by 30%
– Increase pageviews per visit by 48%
