ezoic

More play.
More revenue.

Ezoic monetizes web games with the formats players already expect — rewarded ads for coins, lives, and continues, plus full-screen breaks between levels. Built for mobile play.

Your game already has value. Ezoic unlocks more of it.

Maximize revenue per session

Every play becomes an auction

Each time a player sees an ad, Ezoic runs a real-time auction where premium demand partners compete and the highest bid wins. Engaged, returning players rack up sessions advertisers pay a premium to reach.

  • Header bidding across premium demand
  • Dynamic floors tuned per placement
  • Custom integrations and expert support for HTML5 & web games
Built for games

Rewarded & game breaks are made for games

Games invented the rewarded model. Let players opt into a short ad to earn coins, lives, hints, or a continue — then run full-screen interstitials at natural game breaks between levels and rounds. Both are the highest-value formats on the web, and players already expect them.

  • Rewarded for coins, lives, hints & continues
  • Interstitial game breaks between levels & rounds
  • Premium opt-in demand at unique, high CPMs
Explore rewarded ads
Know your players

Understand your audience, not just your sessions

Ezoic's insights show you who your players are and what they respond to — so you can tune placements, time your breaks, and earn more from every session.

  • Audience and revenue analytics
  • Placement and pacing recommendations
  • Privacy-first identity from ezID
Learn about ezID
Ad formats

Ads that fit your game

Rewarded and game-break interstitials lead for web games, backed by every major web format — the placements players already expect, monetized at premium rates.

Rewarded

Players opt into a short ad to earn coins, lives, hints, or a continue — the format games pioneered.

Identity

Player accounts are a first-party identity goldmine

Games keep players coming back — accounts, profiles, saved progress, cross-device play. ezID turns that first-party relationship into privacy-first, addressable identity, unifying logged-in and anonymous players into one consented profile that advertisers pay a premium to reach.

  • First-party identity from player accounts and profiles
  • Logged-in and anonymous players unified into one profile
  • Privacy-first and consent-honored — no third-party cookies
  • Better-matched demand that lifts CPMs on every session
Learn about ezID
Beyond the auction

More ways the platform grows revenue

Direct & brand sales

Brand Deal Hunters — our ad sales teams secure exclusive brand campaigns. Run any directly sold campaigns inside Ezoic and keep 100% of the revenue, with delivery measured accurately for advertisers.

Supply-Path Optimization

Connect demand through the most direct, efficient supply path so more of every ad dollar reaches you.

Identity Integration

Sync your first-party data and leverage our in-house identity graph to increase your revenue.

Industry-leading reporting

Get a wholeistic view of your revenue and ad performance, from both programmatic and direct sales.

Keep the ad experience clean

Automatic detection

Problematic and competitor ads are automatically flagged before your players see them.

Ad quality control

Ad review gives you full visibility and control over which ads your players see.

Full transparency

Audit the complete player ad journey to address feedback and support inquiries.

The platform

Explore the platform

The products that work together to monetize your game — plus the identity layer that makes every impression pay more.

Set up once, earn from day one

You don't need to be the biggest game on the web to earn like one — and setup is easier than you think.

1

Lightweight integration

Easy to add, easy to test, and built to keep your game fast.

2

Streamlined setup

Works with any website or web game — connect yours in a few clicks.

3

Simplified QA

Preview placements and test every format before you go live.

Questions, answered

Yes. Ezoic monetizes websites and web apps across all major categories — including HTML5 and web games. Custom integrations and expert support handle game-specific surfaces like rewarded placements and game-break interstitials.

Turn play into revenue

Connect your web game and let Ezoic monetize every session — with the rewarded and game-break formats players already expect.