EU Cookies – changes to requirements

EU Cookies – changes to requirements

Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa

Essentially this EU user consent policy means you must:

1. Use commercially reasonable efforts to disclose clearly, and obtain consent to, any data collection, sharing, and usage that takes place on any site, app, email publication or other property as a consequence of your use of Google products; and

2. Use commercially reasonable efforts to ensure that an end user is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the end user’s device where such activity occurs in connection with a product to which this policy applies.

Ezoic is aware of this requirement and is implementing the policy on all sites on the Ezoic platform. If you are serving your original as well as Ezoic layouts to any end users in the EU you should take the necessary steps to comply with the policy.

Here is some advice from the IAB to point you in the right direction! http://bit.ly/1LdQ65T

As ever, your Ezoic representative will be happy to give you further advice and guidance.

Featured Content

Checkout this popular and trending content

Using Analytics To Make More Money

Using Analytics To Make More Money

A revenue report can offer little to no value without truly understanding what it’s showing. See how audience behavior, UX metrics, and more is invaluable in context of revenue.

Announcement

Audience. The New King.

Audience. The New King.

See why content is no longer king and why your audience has taken its place. Discover why 2025 will be defined by this dramatic change.

Launch

Ezoic Unveils New Enterprise Program: Empowering Creators to Scale and Succeed

Ezoic Unveils New Enterprise Program: Empowering Creators to Scale and Succeed

Ezoic recently announced a higher level designed for publishers that have reached that ultimate stage of growth. See what it means for Ezoic users.

Announcement