Using the Ezoic Direct Ads feature, you’re able to traffic any direct ad deals that you have through the Ezoic platform. You can setup an order with all the parameters you’d expect including:
(The Direct Ads feature is not required if you are using our DFP Integration.)
Sponsorship: Highest-ranking line item type for fixed-position and time-based campaigns.
Standard: For impression-based campaigns.
Price Priority: For unsold inventory.
House: Lowest-ranking line item type. Typically used for ads that promote products and services chosen by you.
CPM: Cost Per 1,000 Impressions
CPC: Cost Per Click
The number of impressions to deliver
Impression Delivery Type
Evenly: Delivers impressions equally over the course of the campaign.
Frontloaded: Attempts to deliver impressions ahead of schedule by as much as 25% in the first half of the campaign, returns to evenly distributed impressions in the second half.
As fast as possible: Delivers up to the impression goal as quickly as possible.
Start Date & End Date
Creative Display Method
Only one: Show only one creative per page if multiple creatives are associated with this line item.
One or more (default): Allow multiple creatives associated with this line item to show.
As many as possible: Show creatives in as many ad units as possible on a page. Only use for line items with multiple
Creative Rotation Method
Evenly: Creatives rotate evenly.
Optimized: The creative with the highest click-through rate will be shown more often
Limit Impressions per (minute, hour, day, week, lifetime)
Country, Device, Ad Position,etc.
Support for any custom creative, including support for click tracking.