DIRECT DEALS WITH EZOIC
Inside Ezoic you’re able to traffic any direct ad deals that you have through the Ezoic platform. You can set up an order with all the parameters you’re used to. Ezoic Gives you complete control.
ORDER TYPES
Sponsorship: Highest-ranking line item type for fixed-position and time-based campaigns.
Standard: For impression-based campaigns.
Price Priority: For unsold inventory.
House: Lowest-ranking line item type. Typically used for ads that promote products and services chosen by you.
AD RATES
CPM: Cost Per 1,000 Impressions
CPC: Cost Per Click
GOAL IMPRESSIONS
The number of impressions to deliver
IMPRESSION DELIVERY TYPE
Evenly: Delivers impressions equally over the course of the campaign.
Frontloaded: Attempts to deliver impressions ahead of schedule by as much as 25% in the first half of the campaign, returns to evenly distributed impressions in the second half.
As fast as possible: Delivers up to the impression goal as quickly as possible.
Start and end date: Deliver based on calendar and time parameters.
INVENTORY SIZE
Manage the size and parameters that matter most relating to your inventory.
CREATIVE DISPLAY METHOD
Only one: Show only one creative per page if multiple creatives are associated with this line item.
One or more (default): Allow multiple creatives associated with this line item to show.
As many as possible: Show creatives in as many ad units as possible on a page. Only use for line items with multiple
CREATIVE ROTATION METHOD
Evenly: Creatives rotate evenly.
Optimized: The creative with the highest click-through rate will be shown more often
FREQUENCY CLAPPING
Limit Impressions per (minute, hour, day, week, lifetime)
TARGETING
Country, Device, Ad Position,etc.
CREATIVES
Support for any custom creative, including support for click tracking.
(The Direct Ads feature is not required if you are using our DFP Integration.)
