Direct Ads

Using the Ezoic Direct Ads feature, you’re able to traffic any direct ad deals that you have through the Ezoic platform.   You can setup an order with all the parameters you’d expect including:

(The Direct Ads feature is not required if you are using our DFP Integration.)

Order Type

Sponsorship: Highest-ranking line item type for fixed-position and time-based campaigns.

Standard: For impression-based campaigns.

Price Priority: For unsold inventory.

House: Lowest-ranking line item type. Typically used for ads that promote products and services chosen by you.

Rate

CPM: Cost Per 1,000 Impressions

CPC: Cost Per Click

Goal Impressions

The number of impressions to deliver

Impression Delivery Type

Evenly: Delivers impressions equally over the course of the campaign.
Frontloaded:  Attempts to deliver impressions ahead of schedule by as much as 25% in the first half of the campaign, returns to evenly distributed impressions in the second half.
As fast as possible: Delivers up to the impression goal as quickly as possible.

Start Date & End Date

Inventory Size

Creative Display Method

Only one: Show only one creative per page if multiple creatives are associated with this line item.
One or more (default): Allow multiple creatives associated with this line item to show.
As many as possible: Show creatives in as many ad units as possible on a page. Only use for line items with multiple

Creative Rotation Method

Evenly: Creatives rotate evenly.
Optimized: The creative with the highest click-through rate will be shown more often

Frequency Capping

Limit Impressions per (minute, hour, day, week, lifetime)

Targeting

Country, Device, Ad Position,etc.

Creatives

Support for any custom creative, including support for click tracking.

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