Direct Ad Orders

Traffic any direct ad deals through Ezoic

Use Ezoic to traffic and deliver an ad order from a direct advertiser with all the parameters necessary to manage direct deals.

Key Direct Order Features


Set Order Types

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Sponsorship

Highest-ranking line item type for fixed position and time-based campaigns.

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Standard

For impression-based campaigns.

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Price Priority

For unsold inventory.

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House

Lowest-ranking line item type. Typically used for ads that promote products and services chosen by you.

Set Order Types

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Evenly

Delivers impressions equally over the course of the campaign.

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Frontloaded

Attempts to deliver impressions ahead of schedule by as much as 25% in the first half of the campaign, returns to evenly distributed impressions in the second half.

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As Fast As Possible

Delivers up to the impression goal as quickly as possible.

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Start & End Date

Deliver based on calendar and time parameters.

Creative Display Methods

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Only One

Show only one creative per page if multiple creatives are associated with this line item.

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One or More

Allow multiple creatives associated with this line item to show.

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As Fast As Possible

Show creatives in as many ad units as possible on a page. Only use for line items with multiple

Additional Controls

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Inventory Size

Manage the size and parameters that matter most relating to your inventory.

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Frequency Clapping

Limit Impressions per (minute, hour, day, week, lifetime)

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Targeting

Country, Device, Ad Position, etc.

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Creatives

Support for any custom creative, including support for click tracking.

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Ad Rates

CPM: Cost Per 1,000 Impressions & CPC: Cost Per Click

“I love the control you have over ads and ad placements, and the results have been fantastic. It was the performance that really impressed me the most.”
Anand Khanse, TheWindowsClub.com

How To Get Started

Setup is easy, secure, and requires no technical experience.

1. Create an Account

No credit card, no contract. Always starts with 30 days free.

2. Integrate with Ezoic

Three integration options & real humans available 24/7 to help.

3. Configure Features

This is where you get to play with settings & Ezoic’s advanced testing.