Why Publishers & Site Owners Use Ezoic

Reduced Optimization Time

A typical webmaster spends 25-50% of their time just optimizing and managing ads.  This often includes trying out new ad networks, new formats, placements, managing user complaints, and juggling ad servers and policy compliance.

Ezoic virtually streamlines all of these tasks by simplifying the testing process and letting advanced analytics do the work for you. In addition to dramatic revenue increases, our publishers are able to spend more time on producing content and growing their traffic instead of optimizing their ads.

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Site Speed

Most sites using Ezoic see an improvement in site speed.  Here’s why: Ezoic is an official partner of Cloudflare, the largest CDN and security service in the world.   When using Ezoic, you can enable the Cloudflare CDN – for free – to speed up your website.

In addition, Ezoic allows publishers to automatically implement best website speed practices, such as lazy-loading, combining external resources such as scripts and CSS, and code compression by simply flipping a switch.

Ezoic also includes detailed analytics on the impact of website speed on things like revenue and visitor behavior. Publishers can see which pages and types of visitors are affected most.

Overall, the Ezoic service runs in 4 data centers around the world:

  • Ireland
  • Virginia, US
  • California, US
  • Singapore

Each data center is fully independent and, in the event of a local failure, fails over to the next closest data center.

Increase Traffic & Improve SEO

While Ezoic is not an SEO company, we have objectively observed a measurable improvement in search rankings for website leveraging the Ezoic technology.

This correlation is directly connected to the improvements in core visitor experience metrics like pageviews per visit and bounce rate that Ezoic is always optimizing automatically.

On average, Ezoic publishers see higher traffic, improved search rankings, and higher revenue within the first 3 months of using Ezoic. This has been studied in multiple case studies.

 

Common Questions

Can I still keep my own direct ad deals?

Yes!  And, you’re encouraged to do so.

For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser.  Ad networks can also be kept and also included in Mediation.

Ezoic has two different solutions for you:

1. Direct Ad Deals

You are able to enter in the details of any direct ad deal that you may have into the Ezoic system.  This includes fixed CPM deals, guaranteed delivery and much more.  Read more about it on our Direct Ads page.

2. DFP Integration

Ezoic can integrate seamlessly with your existing DFP ad server.  Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have.  Read more about it on our DFP Integration page.

 

Can I keep my existing Ad Networks?

Yes.

We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform.  Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with – driving up the cpms on your inventory.

You can read more about Mediation here.

How much does Ezoic cost?

Ezoic is completely free to try for 30 days.

After 30 days, we pay for our service by either placing a small ad on the bottom of our site or, you can opt for a monthly subscription.  You can view more details on our Pricing Page

Start Using Ezoic Today

You can start by only using Ezoic on a small portion of traffic to see just how well Ezoic performs vs. the way things are now.