Why Publisher & Site Owners Use Ezoic
Reduced Ad Optimization Time
A typical webmaster spends 25 – 50% of their time managing ads. This often includes trying out new ad networks, new formats, managing user complaints and ad servers and policy compliance. Ezoic virtually eliminates all of these tasks by automating the ad testing process and letting advanced analytics do the work for you. In addition to a revenue increase, we see publishers able to spend more time on producing content and growing their traffic, whether through SEO, social or content promotion. This increased traffic increases revenue even further and helps publishers grow their business.
Average revenue increases by product
- Ad Tester: 30-60%
- Layout Tester: 85-100%
- Ad Mediation: 15-35%
Most sites using Ezoic see an improvement in site speed. Here’s why: Ezoic is an official partner of Cloudflare, the largest CDN and security service in the world. When using Ezoic, you can enable the Cloudflare CDN – for free – to speed up your website.
In addition, Ezoic Layout Tester automatically implements best practices on your site, such as lazy-loading, combining external resources such as scripts and css, and code compression.
Overall, the Ezoic service runs in 4 data centers around the world:
- Virginia, US
- California, US
Each data center is fully independent and, in the event of a local failure, fails over to the next closest data center.
Traffic Increases & SEO
While Ezoic is not an SEO company, what we have seen over the years and across thousands of websites is that there is a strong correlation between user experience and search rankings.
Since the Ezoic Platform balances ad revenue with user experience – based on your goals – publisher tend to see lower bounce rates and higher time on site when using the Ezoic Platform. Often, these improved user experience metrics translate into increased search rankings and increased traffic.
Can I still keep my own direct ad deals?
Yes! And you’re encouraged to do so!
For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser. Ad networks are handled via Mediation.
Ezoic has two different solutions for you:
1. Direct Ad Deals
Your are able to enter in the details of any direct ad deal that you may have into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. Read more about it on our Direct Ads page.
2. DFP Integration
Ezoic can integrate seamlessly with your existing DFP ad server. Using this option, Ezoic will serve all ads through your own DFP account which means your can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Integration page.
Can I keep my existing Ad Networks?
We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform. Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with – driving up the cpms on your inventory.
You can read more about Mediation here.
How much does Ezoic cost?
Ezoic is completely free to try for 30 days.
After 30 days, we pay for our service by either placing a small ad on the bottom of our site or, you can opt for a monthly subscription. You can view more details on our Pricing Page