a platform for publishers
Publishers spend 50% of their time managing ads and website infrastructure. Ezoic streamlines this process by offering a platform of features that automates web optimization practices, offers advanced analytics, and allows you to make data-driven decisions.
Top features used by publishers
Intelligent Ad Testing
Ezoic tests ads by density, location, and type on segments of visitors and adapts with user behavior changes. The system learns how different visitors respond to different ad combinations while giving websites complete control over what is tested.
Learn more about why you should test your website.
instant site speed
Ezoic’s Site Speed Accelerator instantly increases website speed, page load times, and PageSpeed scores. With one-click, any site can see faster Google PageSpeed scores and better user experience metrics. No broken pages, no coding, and no troubleshooting.
Learn more about Site Speed Accelerator.
Ezoic’s Big Data Analytics was built for publishers and offers insights that are all tied directly to revenue. Understand everything from session value to how article-length affects SEO, which pages generate the most revenue, and how users behave.
Learn more about Big Data Analytics.
different visitors, different experiences
automate complex operations
Every visitor is different, so their experiences on your website should be different too. Ezoic’s Ad Tester tests millions of options for ad placement, partners, and combinations, then figures out where the ads should go to be tailored to every visitor. This balances the relationship between revenue optimization and user experience.
Ezoic Is Unique
Works with every Kind of Website
An Ezoic Success story
ezoic increased avia’s ad revenue by 106%
“I was working like a dog, getting nowhere on my previous monetization model, and on the edge of bankruptcy. Ezoic, quite literally, saved my life. It was nice to be treated as a human with a passion for my work instead of a capitalist opportunity.”
Avia Venefica, Founder of whats-your-sign.com
higher traffic, search rankings, and revenue.
Increase traffic & improve SEO
While Ezoic is not an SEO company, we have objectively observed a measurable improvement in search rankings for websites leveraging Ezoic’s platform. This correlation is directly connected to the improvements in core visitor experience metrics like pageviews per visit and bounce rate that Ezoic is always optimizing automatically. On average, Ezoic publishers see higher traffic, improved search rankings, and higher revenue within the first 3 months of using Ezoic. This has been seen in multiple case studies.
Frequently Asked Questions
Will Ezoic out-perform my existing ad partner or ad stack?
Yes. Ezoic’s Ad Tester outperforms traditional ad stacks and AdSense setups by a scientifically validated +50% on average. In 2019, we did a study of 30 publishers that used Ezoic for one year and found that the median uplift in total ad revenue per visit was more than double the year before. With mediation in place, Ezoic will always outperform a traditional AdSense setup.
If you’re currently outsourcing existing ad optimization efforts, publishers that configure Ezoic properly see an average increase of 15-25%. This includes outperforming ad partners that market themselves as “exclusive” niche providers.
You can learn more about Ad Tester here.
CAN I STILL KEEP MY OWN DIRECT AD DEALS?
Yes—you’re encouraged to do so! For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser.
Ezoic has two different solutions for you:
1. DIRECT AD DEALS
You are able to enter in the details of any direct ad deal that you may have into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. Read more about it on our Direct Ads page.
2. DFP INTEGRATION / GOOGLE AD MANAGER INTEGRATION
Ezoic can integrate seamlessly with your existing DFP ad server (Google Ad Manager). Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Integration page.
CAN I STILL KEEP MY EXISTING AD NETWORKS?
We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation, you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform. Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with—driving up the cpms on your inventory.
You can read more about Mediation here.
How much does ezoic cost?
Ezoic is completely free to try for 30 days.
After 30 days, we pay for our service by either placing a small ad on the bottom of your site or, you can opt for a monthly subscription. You can view more details on our Pricing Page.