Crafting Compelling Content That Ranks


Alyssa Mitzel

Alyssa Mitzel

Crafting Compelling Content That Ranks
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In the digital age, content is king—quality, engaging, and SEO-optimized content. But keeping up with Google's algorithmic demands for good content is a constant race for online publishers. This is where AI comes into play, and Gavin Batson, Senior Partnerships Manager at Ezoic, unveils the best strategies for content success. During his latest webinar, Gavin highlighted how to leverage AI to create high-quality, optimized content that ranks.

Understanding Google's Algorithms

Google's search algorithms, a sophisticated and dynamic system, continuously undergo modifications that can significantly impact the visibility and ranking of websites. This presents a formidable challenge for content creators, marketers, and SEO professionals who strive to maintain their sites' relevance and accessibility. From updates like “Mobilegeddon” (prioritizing mobile-optimized sites) to “Panda” (focus on content quality) and more recently, the March core update (reducing low-quality, spam results), all updates are designed to secure the #1 most important thing in Google’s eyes: the user experience. 


In response to these challenges, Gavin introduced a strategy designed to navigate these frequent updates. He explained that the key to success lies in understanding the intricacies of the algorithms and using AI to our advantage. But what does Google really think about genAI content? 

Maximizing Traffic with AI Content

Google doesn’t deem the use of AI content as going against their spam policies. In fact, “AI has the ability to power new levels of expression and creativity and to serve as a critical tool to help people create great content for the web” (source). It comes down to how generative AI (genAI) content is used and, at times, abused to manipulate search rankings. 

Gavin went on and shared that AI content isn't just about churning out articles; it's about creating value for your audience. He emphasized the importance of using AI to enhance the quality of content, making it more relevant and engaging for readers, which in turn, maximizes traffic. A content strategy that includes the use of AI writing tools to efficiently create content while also keeping the principles of E-E-A-T in mind is a surefire win to rank well in search results. 

Introducing Writio: The Top AI Content Production Tool

Writio is the latest high-quality content production tool that allows content creators to write quality articles in minutes. Gavin gave the audience a sneak peek into the features and functions of this innovative platform and how digital publishers and creators can incorporate this tool into their everyday work. 

Writio Features

Writio is designed to streamline the content creation process, making it easier and more efficient for creators to produce high-quality content. Gavin walked the audience through the tool's capabilities, from keyword optimization to style adjustments, all aimed at helping content rank highly on search engines.

Gavin emphasized that training the model is key when it comes to consistently yielding premium articles. This is not only true with Writio but with any generative AI tools. He shared an application use of providing Writio a sample of written content that reflects the desired tone and style for the articles. This feature ensures that publishers’ authentic voice never gets lost - Writio just makes creating the content faster and better. 


A Content Creators Best Friend

Gavin demonstrated how Writio’s functions as a content creator's best friend. With its user-friendly interface and powerful AI, it assists in crafting content that not only appeals to readers but also satisfies the ever-demanding Google algorithm.

For example, he shared the unique elements of Writio including creating Custom Personas that helps Writio put together a “writing team” all perfectly tailored to creators' needs and vision of how they want their content to read to their audience. Publishers have full reign on picking and choosing which author to write which articles. This and all of Writio’s other features can be found here.


Final Thoughts

It is clear that the future of content creation is intertwined with AI. Gavin's expertise shed light on how we can navigate this new era in a way that allows publishers to remain in control of their content while also expediting their content creation capabilities. Writio offers something for everyone - all while accomplishing the end goal of creating content that has proven to rank time and time again. Finding the best combination of a content suite and writing tools is the ultimate way to stay ahead of the curve and excel through the cyclical nature of algorithm updates. 

Ezoic publishers can watch Gavin’s full recording here and register for future webinars here.

Alyssa Mitzel

Written By: Alyssa Mitzel

Alyssa is a product marketing specialist leader and webmaster at Ezoic. An MBA graduate from St. Mary's College of California, she works on developing and marketing Ezoic products.

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