Website Monetization
Intelligently Increase Revenue & Balance UX
Advertisers treat visitors differently. Most websites deliver visitors the same experiences, ad placements, and monetization strategies, even when adapting these attributes could result in much higher revenue.
Website Monetization
Intelligently Increase Revenue & Balance UX
Advertisers treat visitors differently. Most websites deliver visitors the same experiences, ad placements, and monetization strategies, even when adapting these attributes could result in much higher revenue.
A.I. means brilliant decisions on every pageview
Automate Sophisticated Decision-Making
Real machine learning adapts ads, layouts, and frameworks to maximize the revenue of each visit according to exact testing specifications and preferences.
Increase Revenue, Protect UX
Websites can use Ezoic to increase revenue, improve UX, and automate optimizations that are impossible for humans to scale.
Automate Sophisticated Decision-Making
Real machine learning adapts ads, layouts, and frameworks to maximize the revenue of each visit according to exact testing specifications and preferences.
Increase Revenue, Protect UX
Websites can use Ezoic to increase revenue, improve UX, and automate optimizations that are impossible for humans to scale.
Key monetization features
Ad Tester
Automatically trigger multivariate testing to run thousands of experiments at once
Choose goals (maximize revenue, balance UX) and let Ezoic optimize each visit around them
Test thousands of ad networks automatically, link existing relationships, and let Ezoic control bid competition for each visitor
Implement Top Ad Exchanges, Premium Networks, Header Bidding
Access to Google Ad Exchange
A.I. ad inventory to drive up bids. Learn More
Pre-configured Header Bidding & access to top-performing ad networks. Learn More
Link and mediate existing ad networks (like AdSense) to compete. Learn More
Implement Top Ad Exchanges, Premium Networks, Header Bidding
Access to Google Ad Exchange
A.I. ad inventory to drive up bids. Learn More
Pre-configured Header Bidding & access to top-performing ad networks. Learn More
Link and mediate existing ad networks (like AdSense) to compete. Learn More
Big Data Analytics
Objectively measure the ROI of SEO efforts
Video Player
Videos hosted directly on your site and indexed in search engine results
Improve SEO by intelligently adding video content to your site when it adds value
Maximized revenue from self-hosting and advertisers competing for ad inventory
Easy-to-use interface for uploading, inserting, and testing videos on different pages
More traffic directed to your site gives visitors the opportunity to engage additional site content
Ready to Test Ezoic?
Get started with your free trial now
Ready to Test Ezoic?
Get started with your free trial now
Ready to Test Ezoic?
Get started with your free trial now
Why websites use Ad Tester for monetization
Ezoic’s Ad Tester puts the power of split-testing and A.I. into every publisher’s toolbox. Compatible with all major ad networks, Ezoic increases the value of ad inventory using machine learning technology. Ezoic is an advocate for transparency in monetization and offers publishers complete control.
Example #1: The impact of ad location by device type
Below first image ad on desktop
Visitors on this widescreen desktop have advertisers bid much higher for an ad below the first image because the ad remains visible upon page load.
Top of page ad on laptop
While they are commonly served the same ad locations, laptop visitor screen dimensions are typically fewer pixels wide. Advertisers, in this case, bid much higher for the ad at the top of the page.
Ezoic serves the best one
Ezoic automatically adjusts ad sizes if they impact how advertisers bid on different locations; producing higher session RPM.
Example #2: The impact of ad size by visitor location.
300x250 Higher CPMs in USA
300×250 ads are very versatile and typically see a large number of advertisers bidding on them in the USA.
250x360 Higher CPMs in Sweden
Uncommon in most of the world, 250×360 ad sizes are very common and highly competitive among Swedish advertisers.
Ezoic will always pick the best size
Ezoic will adjust ad sizes according to parameters set by the website. This allows Ezoic A.I. to display the ad sizes with the highest CPM or best UX for every visitor.
Example #3: All ads dilute eachother
Billboard ad at top
When testing, publishers will often optimize around single ad CPMs without knowing how much those ads may dilute the value of other ads on the page.
Leaderboard ad at top
Testing shows that showing fewer ads, or combinations of different ads to certain visitors, results in much higher revenue than optimizing around high CPMs.
Ezoic tests & optimizes
Ezoic automatically tests and learns how advertisers adjust bids based on all the other ads on the page (how many, their sizes, etc.) and serves the best ones.
Dive Deeper into Ad Tester
Learn more about its features and how it works
Dive Deeper into Ad Tester
Learn more about its features and how it works
Dive Deeper into Ad Tester
Learn more about its features and how it works
Increase the Ad Revenue of Every Visit
Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience. (Click each for examples)
Avoid Ad Dilution
Dilution means less valuable ad space
Intelligently Select Ad Layouts
Place ads based on historical data
Optimize Ad Sizes
Size based on what performs best where
Leverage Ad Types
Select the type best fit for each need
Ads By Visitor Type
Give visitors a tailored ad experience
Increase the Ad Revenue of Every Visit
Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience. (Click each for examples)
Avoid Ad Dilution
Dilution means less valuable ad space
Intelligently Place Ads
Place ads based on historical data
Optimize Ad Sizes
Sized ads based on what performs best where
Leverage Ad Types
Select the type best fit for each need
Ads by Visitor Type
Give visitors a tailored ad experience
Ezoic is an award-winning technology & Google Certified Publishing Partner
In 2016, Ezoic won the Google Business Innovation Award for its significant impact on publisher revenue.
Ezoic is an award-winning technology & Google Certified Publishing Partner
In 2016, Ezoic won the Google Business Innovation Award for its significant impact on publisher revenue.
Other Popular Monetization Features
Layout Tester
No coding or advanced setup; simply select which layouts you’d like Ezoic to test
Easily convert your mobile site to AMP for testing and monetization.
Google Ad Manager (DFP) Extension
Google Ad Manager (DFP) Extension
Direct Ad Orders
Sell and traffic any direct ad deals through Ezoic
Ready to Test Ezoic?
Get started with your free trial now
Ready to Test Ezoic?
Get started with your free trial now
Ready to Test Ezoic?
Get started with your free trial now
A Powerful, Yet Flexible Technology For All Digital Publishers
“With Ezoic, we have a technology partner that actually understands the industry and has helped us take a more data-driven approach with our efforts. The platform has helped us use our data to increase user value by balancing user experiences and revenue optimization.”
– Robert Diamond, BroadwayWorld.com
- Sites that Try Ad Tester And keep using it beyond 6 months 96%
Validated by science
Ezoic’s methodology is based on making optimal decisions for each visitor session. This means altering ad placements, layouts, and even ad partners depending on how advertisers bid and visitors respond. This causes advertisers to bid more competitively and can also lead to visitors viewing more pages and earning higher revenue when Ezoic can improve their experience.
Results after one year of monetizing with Ezoic
%
Increase in Total Monthly Revenue
%
Increase in Average Monthly Traffic
%
Increase in Average Revenue per Session
%
Increase in Average Time on Site
%
Increase in Total Monthly Revenue
%
Increase in Avg. Monthly Traffic
%
Increase in Avg. Revenue per Session
%
Increase in Avg. Time on Site
More Monetization Success Stories
“Ezoic helps with revenue but does so much more… Ezoic delivers invaluable insights about user experience and helps us deliver improved content for readers to enjoy.”
“Ezoic gives you complete control of where your ads and gives you options… All final decisions are left up to you and Ezoic only controls what you want it to.”
“I love the control you have over ads and ad placements, and the results have been fantastic. I should have switched to Ezoic much sooner. I never knew that there could be immense earning potential.”
Our Industry Partners
How to Start
Setup is easy, secure, and requires no technical experience.
1. Create an Account
2. Integrate with Ezoic
3. Configure Features
This is where you get to play with settings & Ezoic’s advanced testing.
