Website Monetization

Intelligently Increase revenue & Balance UX

Advertisers treat visitors differently. Most websites deliver visitors the same experiences, ad placements, and monetization strategies, even when adapting these attributes could result in much higher revenue.

Website Monetization

Intelligently Increase revenue & Balance UX

Advertisers treat visitors differently. Most websites deliver visitors the same experiences, ad placements, and monetization strategies even when adapting these attributes could result in much higher revenue.

A.I. MEANS BRILLIANT DECISIONS HAPPEN ON EVERY PAGEVIEW

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Automate Sophisticated Decision-Making

Real machine learning adapts ads, layouts, and frameworks to maximize the revenue of each visit according to exact testing specifications and preferences.

Increase Revenue, Protect UX

Websites can use Ezoic to increase revenue, improve UX, and automate optimizations that are impossible for humans to scale.

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Automate Sophisticated Decision-Making

Real machine learning adapts ads, layouts, and frameworks to maximize the revenue of each visit according to exact testing specifications and preferences.

Increase Revenue, Protect UX

Websites can use Ezoic to increase revenue, improve UX, and automate optimizations that are impossible for humans to scale.

Key Monetization Features

Ad Tester

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Drag-and-drop ad testing locations using Ezoic’s Chrome Extension
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Automatically trigger multivariate testing to run thousands of experiments at once

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Choose goals (maximize revenue, balance UX) and let Ezoic optimize each visit around them

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Test thousands of ad networks automatically, link existing relationships, and let Ezoic control bid competition for each visitor

ad networks and ad exchanges

Easily Implement Top Ad Exchanges, Premium Networks, Header Bidding

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Access to Google Ad Exchange

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A.I. ad inventory to drive up bids. Learn More

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Pre-configured Header Bidding & access to top-performing ad networks. Learn More

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Link and mediate existing ad networks (like AdSense) to compete. Learn More

Easily Implement Top Ad Exchanges, Premium Networks, Header Bidding

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Access to Google Ad Exchange

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A.I. ad inventory to drive up bids. Learn More

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Pre-configured Header Bidding & access to top-performing ad networks. Learn More

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Link and mediate existing ad networks (like AdSense) to compete. Learn More

ad networks and ad exchanges

Big Data Analytics

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Tie revenue to landing pages, scroll depth, and word count
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Learn how valuable different content categories are on your site
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See which writers generate the most revenue and most engaging content
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Objectively measure the ROI of SEO efforts

Ready to test Ezoic?

Get started with your free trial now

Ready to test Ezoic?

Get started with your free trial now

Ready to Test Ezoic?

Get started with your free trial now

Why Websites Use Ad tester For Monetization

Ezoic’s Ad Tester puts the power of split-testing and A.I. into every publisher’s toolbox. Compatible with all major ad networks, Ezoic increases the value of ad inventory using machine learning technology. Ezoic is an advocate for transparency in monetization and offers publishers complete control.

Example #1: Impact of Ad Location on Advertisers By Device Type

Below First Image Ad On desktop

Visitors on this widescreen desktop have advertisers bid much higher for an ad below the first image because the ad remains visible upon page load.

Top of Page Ad on Laptop

While they are commonly served the same ad locations, laptop visitor screen dimensions are typically fewer pixels wide. Advertisers, in this case, bid much higher for the ad at the top of the page.

Ezoic Serves The Best One

Ezoic automatically adjusts ad sizes if they impact how advertisers bid on different locations; producing higher session RPM.

Example #2: Impact of Ad Size on Advertisers By Visitor Location.

300x250 Higher CPMs in USA

300×250 ads are very versatile and typically see a large number of advertisers bidding on them in the USA.

250x360 Higher CPMs In Sweden

Uncommon in most of the world, 250×360 ad sizes are very common and highly competitive among Swedish advertisers.

Will Always Pick The Best Size

Ezoic will adjust ad sizes according to parameters set by the website. This allows Ezoic A.I. to display the ad sizes with the highest CPM or best UX for every visitor.

Example #3: Ads Dilute Eachother

Billboard Ad at Top

When testing, publishers will often optimize around single ad CPMs without knowing how much those ads may dilute the value of other ads on the page.

Leaderboard Ad at Top

Testing shows that showing fewer ads, or combinations of different ads to certain visitors, results in much higher revenue than optimizing around high CPMs.

Ezoic Tests & Optimizes

Ezoic automatically tests and learns how advertisers adjust bids based on all the other ads on the page (how many, their sizes, etc.) and serves the best ones.

Dive deeper into Ad Tester

Learn more about its features and how it works

Dive deeper into Ad Tester

Learn more about its features and how it works

Dive deeper into Ad Tester

Learn more about its features and how it works

Increase The Ad Revenue Of Every Visit 

Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience. (Click each for examples)

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Avoid Ad Dilution

Dilution means less valuable ad space

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Intelligently Select Ad Layouts

Place ads based on historical data

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Optimize Ad Sizes

Size based on what performs best where

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Leverage Ad Types

Select the type best fit for each need

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Ads By Visitor Type

Give visitors a tailored ad experience

Increase The Ad Revenue Of Every Visit 

Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience. (Click each for examples)

Avoid Ad Dilution

Dilution means less valuable ad space

Optimize Ad Density
Intelligently Place Ads

Place ads based on historical data

Optimize Ad Placement
Optimize Ad Sizes

Sized ads based on what performs best where

Optimize Ad Size
Leverage Ad Types

Select the type best fit for each need

Optimize Ad Type

Ads by Visitor Type

Give visitors a tailored ad experience

Optimize Visitor Type

Ezoic is An Award-Winning Technology & A Google Certified Publishing Partner 

In 2016, Ezoic won the Google Business Innovation Award for its significant impact on publisher revenue.

Ezoic is An Award-Winning Technology & A Google Certified Publishing Partner 

In 2016, Ezoic won the Google Business Innovation Award for its significant impact on publisher revenue.

Other Popular Monetization Features

Layout Tester

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No coding or advanced setup; simply select which layouts you’d like Ezoic to test

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Automatically turn your mobile site into a snappy, Progressive Web App (PWA)
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Easily convert your mobile site to AMP for testing and monetization.

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See how fast revenue and visitor experiences improve as layouts are adapted to each session

Google Ad Manager (DFP) Extension

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Apply Ezoic machine learning and testing to your existing Google Ad Manager account
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Easily split-test Ezoic’s A.I. vs. your current configuration
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Fast implementation with no disruption or changes to your current setup

Google Ad Manager (DFP) Extension

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Apply Ezoic machine learning and testing to your existing Google Ad Manager account
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Easily split-test Ezoic’s A.I. vs. your current configuration
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Fast implementation with no disruption or changes to your current setup

Direct Ad Orders

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Sell and traffic any direct ad deals through Ezoic

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Complete control over impression delivery type, inventory size, and creative display method
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Decide on frequency clapping and targeting (country, device, ad position, etc.)

Ready to test Ezoic?

Get started with your free trial now

Ready to test Ezoic?

Get started with your free trial now

Ready to Test Ezoic?

Get started with your free trial now

A Powerful, Yet Flexible Technology For All Digital Publishers

Bloggers
Revenue Managers

Independent Publishers

AdSense Publishers
Enterprises
Bloggers
AdSense Publishers
Revenue Managers
Enterprises

Independent Publishers

How to make more money with AdSense

“With Ezoic, we have a technology partner that actually understands the industry and has helped us take a more data-driven approach with our efforts. The platform has helped us use our data to increase user value by balancing user experiences and revenue optimization.”
Robert Diamond, BroadwayWorld.com

  • Sites that Try Ad Tester And keep using it beyond 6 months 96% 96%

Validated by Science

Ezoic’s methodology is based on making optimal decisions for each visitor session. This means altering ad placements, layouts, and even ad partners depending on how advertisers bid and visitors respond. This causes advertisers to bid more competitively and can also lead to visitors viewing more pages and earning higher revenue when Ezoic can improve their experience.

Results After One Year of Monetizing with Ezoic

300 websites that started using Ezoic at the beginning of 2019 saw exponential increases in revenue and traffic. Sites in the study were different sizes, in separate content verticals, and based in countries all around the world.

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Increase in Total Monthly Revenue

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Increase in Average Monthly Traffic

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Increase in Average Revenue per Session

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Increase in Average Time on Site

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Increase in Total Monthly Revenue

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Increase in Avg. Monthly Traffic

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Increase in Avg. Revenue per Session

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Increase in Avg. Time on Site

More Monetization Success Stories

“Ezoic helps with revenue but does so much more… Ezoic delivers invaluable insights about user experience and helps us deliver improved content for readers to enjoy.”

Anita Campbell

CEO and Founder, SmallBizTrends.com

“Ezoic gives you complete control of where your ads and gives you options… All final decisions are left up to you and Ezoic only controls what you want it to.”

Spencer Haws

Founder, NichePursuits.com

“I love the control you have over ads and ad placements, and the results have been fantastic. I should have switched to Ezoic much sooner. I never knew that there could be immense earning potential.”

Anand Khanse

CEO and Founder, TheWindowsClub.com

Our Industry Partners

How to start

Setup is easy, secure, and requires no technical experience.

1. Create an Account

No credit card, no contract. Always starts with 30 days free.
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2. Integrate with Ezoic

Three integration options & real humans available 24/7 to help.

3. Configure Features

This is where you get to play with settings & Ezoic’s advanced testing.