How To Make Your Website Ads More Valuable To Advertisers

How To Make Your Website Ads More Valuable To Advertisers

Website Ads vs. Visitor Experience

User experience and website ad revenue are inseparable

Increasing the value of your website to advertisers

- **Viewability**
- **Click-through-rate (CTR)**
- **Campaign performance**

Improving viewability to advertisers

Advertisers will be looking at CTR too

Giving advertisers better campaign performance

- Navigation bounces
- Engagement Time
- Engaged Pageviews Per Visit

[Monitoring all of those metrics](/?page_id=1879) will help you increase the quality of your pageviews. This means happier users and more value to advertisers.

Making your website valuable to advertisers _AND_ readers

As I mentioned early in the article, providing better experiences to visitors and more value to advertisers can be one and the same. By authentically providing users with engaging experiences on your site that have them visiting multiple pages and engaging with content on those pages, you are likely to be providing advertisers with better viewability, CTR, and performance for their campaigns.
This is a win-win-win for everyone. While it can sound easy to handle, it can be hard sometimes to balance all of these factors together. That’s why [we recommend testing changes you make to your site on different visitor segments](/?page_id=1822) and measuring how different changes affect each. The payoff could be huge.
If you’d like to see some more case studies on this topic, you can check out [this one Fake UX here](https://40cupx20bt643wowwz361l9h-wpengine.netdna-ssl.com/wp-content/uploads/2017/07/Case-Study-Good-or-Bad-SEO.pdf).