EPMV, or Earnings Per Thousand Visitors — Total Earnings / (Visitors / 1,000), is the revenue earned for every 1,000 website visits and that factors in variables like seasonality and UX
Device | Sessions | Ad Revenue ($) | EPMV ($) |
---|---|---|---|
Desktop | 0 | ||
Mobile | 0 | ||
Tablet | 0 |
Device | Pageviews | Ad Revenue ($) | RPM ($) |
---|---|---|---|
Desktop | 0 | ||
Mobile | 0 | ||
Tablet | 0 |
In digital publishing, while RPM measures revenue per 1,000 page views, it overlooks factors like ad frequency and bounce rate. Terms like CPM and eCPM can confuse publishers further, making it harder to decipher what is truly the most important metric for publishers. EPMV, on the other hand, offers a comprehensive view. It inherently factors in the subtle ways ads affect user interactions, such as influencing bounce rates. For accurate revenue insights, EPMV is the gold standard.
Read more about how EPMV triumphs against other metrics