Ad Tester

Intelligently Manage & Optimize Ads End-to-End

Unlock the value of each website visit by allowing machines to test and change ad placements, networks, types, and sizes when Ezoic knows it will provide more revenue and a better experience.

Ad Tester

Intelligently Manage & Optimize Ads End-to-End

Unlock the value of each website visit by allowing machines to test and change ad placements, networks, types, and sizes when Ezoic knows it will provide more revenue and a better experience.

Be Certain That Ads Are Managed Perfectly

USE MACHINE LEARNING FOR FAST OPTIMIZATION

Use artificial intelligence to implement optimizations on each page faster than humans could do working 24 hours a day.

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Stay in Control & avoid outsourcing monetization

Easily set rules, control experiments, manage preferences, monitor optimizations, and split-test to compare results.

Use Machine Learning For Fast Optimization

Use artificial intelligence to implement optimizations on each page faster than humans could do working 24 hours a day.

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Stay in Control & Avoid Outsourcing Monetization

Easily set rules, control experiments, manage preferences, monitor optimizations, and split-test to compare results.

Test Ads While Ezoic Optimizes For Thousands of Visitor Variables

Control and Test Ads

The number of ads, their locations, and the sizes of each ad on the page plays a role in the revenue it generates from ads. Advertisers bid on each visitor differently and all visitors have unique responses to ads. Ezoic will optimize for advertiser revenue and UX for every visitor on every page according to what tests you allow. 

Optimize for Every Variable

Websites cannot control what devices, geo-locations, times of day, referral sources, or other visitor attributes of visitors. Yet, these variables determine a large portion of what advertisers pay for ad space. Ezoic will use ad testing to control supply-and-demand to increase the ad rates websites are paid for all visitors.

Built to Maximize the Untapped Potential of Every Website Visit

The best way to maximize revenue and improve UX is different for each visitor. Ad Tester was designed to help websites stay in control of how they manage and optimize their ad inventory while providing easy tools for testing and automating the improvement of ad revenue at scale.
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Control Ad Density

Ads dilute the value of other ads. Ezoic automatically alters ad density to avoid this.
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Find The Best Ad Locations

Control potential ad locations and let Ezoic determine which ones deliver produce the most revenue on each page and for different types of visitors.
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Optimize Ad Sizes

Ezoic will adapt ad sizes based on how advertisers compete for visitors from different locations, on different devices, and much more…
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Display Highest Paying Ad Types

Ezoic tests and inserts the highest paying partners and ad types on each page based on how they perform for different visitors.

Built to Maximize the Untapped Potential of Every Website Visit

Visitor behavior & ads are uniquely linked. Ezoic learns how advertisers bid on different ad sizes and locations for different types of visitors, offering opportunities to optimize every visit.

Control Ad Density

Ads dilute the value of other ads. Ezoic automatically alters ad density to avoid this.

Optimize Ad Density
Find the Best Ad Locations

Control potential ad locations and let Ezoic determine which ones deliver produce the most revenue on each page and for different types of visitors.

Optimize Ad Placement
Optimize Ad Sizes

Ezoic will adapt ad sizes based on how advertisers compete for visitors from different locations, on different devices, and much more…

Optimize Ad Size
Display Highest Paying Ad Types

Ezoic tests and inserts the highest paying partners and ad types on each page based on how they perform for different visitors.

Optimize Ad Type

Key Ad Tester Features

Enable Easy Drag-and-Drop Optimization on Any Site

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Test Thousands of Ad COmbinations

Virtually add ad placeholders using the Ezoic Chrome Extension

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Automatically Optimize Based on Results

Ezoic learns how ad sizes, locations, and ad partners perform and automatically optimizes combinations

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Use A.I to Maximize Performance

Ezoic learns how ad placements and density impact different visitors and changes combinations to on a per visitor basis. Learn More.

Enable Easy Drag-and-Drop Optimization on Any Site

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Test Thousands of Ad Combinations

Virtually add ad placeholders using the Ezoic Chrome Extension

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Automatically Optimize Based on Results

Ezoic learns how ad sizes, locations, and ad partners perform and automatically optimizes combinations

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Use A.I to Maximize Performance

Ezoic learns how ad placements and density impact different visitors and changes combinations to on a per visitor basis. Learn More.

Access Premium Ad Networks, Exchanges, Deals, & Link existing Ad Partners

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Access Google Ad Exchange

Access Google’s premium ad exchange that includes thousands of networks and partners competing to ensure higher ad rates.

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Implement Header Bidding

Ad Tester provides sophisticated header bidding and yield optimization automatically to increase the value of website ad space. Learn More.
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Keep Existing Partners, Have Them Compete

Mediation allows sites to link existing ad networks, like Google AdSense, to compete with thousands of Ezoic premium ad partners. Learn more.

Balance Revenue & UX By Taking Control

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No Outsourcing, Stay in Control

Set goals for optimization, choose where ads show, and evaluate the data to determine the best balance between improved UX and revenue.

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Split-Test Ezoic vs. Current Site

Split-test Ezoic’s optimizations by device. Choose the percentages of traffic and compare true apples-to-apples performance.

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Set Ad Types & Personal Preferences

Assert total control over the density, types, and locations of ads. Set dozens of personal preferences for Ad Tester to optimize around.

Balance Revenue & UX By Taking Control

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No Outsourcing, Stay in Control

Set goals for optimization, choose where ads show, and evaluate the data to determine the best balance between improved UX and revenue.

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Split-Test Ezoic vs. Current Site

Split-test Ezoic’s optimizations by device. Choose the percentages of traffic and compare true apples-to-apples performance.

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Set Ad Types & Personal Preferences

Assert total control over the density, types, and locations of ads. Set dozens of personal preferences for Ad Tester to optimize around.

Fewer Ads, More Money

Learn how the lead of digital mergers and acquisitions of a successful marketing solutions company first began using Ezoic to manage ad revenue and user experience on a recently-acquired site. See how an increase in EPMV, engaged pageviews per visit, and engaged time per visit, and a decrease in navigation bounces, allowed him to better focus on the future—growing and improving the company’s portfolio of high-quality content sites.

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Increase Earning 1k Visitors

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Increase in Time Engaged

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Improvement in Bounce Rate

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Increase in Pageviews

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Increase in Earnings per 1K Visitors

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Increase in Time Engaged

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Improvement in Bounce Rate

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Increase in Pageviews

How to make more money with AdSense
“Ezoic has been a great technology partner and is an industry leader for a reason”Morten Storgaard
  • Sites that Try Ad Tester And keep using it beyond 6 months 96% 96%
  • Publishers That Would Recommend Ezoic To Others 98% 98%

Common Ad Tester Questions 

Does Ad Tester include access to premium advertisers or does it only work with existing AdSense or ad networks?

Ad Tester was built to put the tools and controls into the hands of publishers necessary to truly maximize the revenue on their sites. This includes:

  • Access to all popular ad networks
  • Access to Google Ad Exchange
  • Pre-configured header bidding
  • The ability to link and utilize existing AdSense, ad network, or header bidders inside Ezoic
  • The ability to link or connect an existing Google Ad Manager or DFP account
  • All of our advanced testing features and controls

Not even the best ad management or operations professionals can conduct the kind of testing and optimization that Ezoic machine learning can. That’s why everything is built around our A.I.

Putting the control to set goals in the hands of the publisher creates better transparency and ensures a site’s best interests always come first.

We also provide an expert staff that offers dedicated management, support, and advice throughout the life of Ad tester. We also provide 24/7 support from real humans.

What is the pricing model for Ad Tester and Ezoic Monetization?

No payment method or commitment is needed to begin using all Ezoic features, including Ad Tester.

Ad Tester comes with a 30-day free trial. After 30 days, Ezoic offers two models for pricing.

  1. Ad funded. The most popular selection is to continue using Ad Tester at no cost. Ezoic will simply keep the revenue from a small ad on the page to pay for the use of the service. 
  2. Subscription. Publishers can also choose to pay a monthly subscription at the end of each month that totals 10% of the total revenue earned using Ezoic.

At the end of 30 days, unless the subscription model is selected, Ezoic will automatically opt publishers into the no-cost, ad-funded model.

Ezoic never requires a contract and publishers can integrate, join, use, and leave the platform whenever they like.

 

What are Ezoic payment terms?

Ezoic offers a net 30-day schedule. The same as Google AdSense and Google Ad Manager.

ezoic payment terms

For example, publishers are paid January’s revenue at the end of February. 

Payments are conducted between the 27th and 31st of each month. The minimum account revenue threshold for payout is $20 USD (meaning an account must have generated a balance of at least $20).

Revenue is accrued in the Ezoic dashboard for all traffic monetized through the Ezoic platform. All mediation revenue (revenue collected through linking existing AdSense, header bidder, or other ad networks) will accrue in those network accounts and dashboards (i.e. if you link your AdSense, any revenue Ezoic generates from that linked network will still display I your existing Google AdSense account but will still show inside Ezoic as mediated revenue).

Payment methods include:

  • Direct bank transfer (Payoneer)
  • PayPal
  • Check

Ezoic handles all ad network discrepancies, which is a major added benefit of Ezoic. Since maximizing ad revenue often means using lots of partners, getting all of them to pay on time and on the same schedule can be difficult. Ezoic manages and pays out on the same terms no matter what.

Ezoic is venture-backed and profitable with a track record of on-time payments spanning nearly a decade.

 

Does Ezoic really us machine learning?

 

Yes. Ad Tester uses actual machine learning to make decisions.

In many cases, companies will use the words “A.I” and “machine learning” to simply describe their algorithms. In our case, we are leveraging machines to learn and understand the thousands and thousands of variables that are present and different on every single site. Then, those machines will use what they’ve learned to scale better decisions for each visitor pageview.

You can learn more here. We documented quite a bit more about it.  

How to start

Setup is easy, secure, and requires no technical experience.

1. Create an Account

No credit card, no contract. Always starts with 30 days free.
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2. Integrate with Ezoic

Three integration options & real humans available 24/7 to help.

3. Configure Features

This is where you get to play with settings & Ezoic’s advanced testing.