Automated Multivariate Ad Testing
The problem with testing ads is that there are thousands of potential ad combinations on every page and every user prefers a different treatment.
Ezoic’s Ad tester app allows publishers to perform multivariate ad testing automatically using simple drag and drop ad placeholders. Ezoic will learn which combinations are best for user experience and revenue, then automatically deliver different combinations to every site visitor.
Improve User Experience & Revenue
Personalizing ad combinations to each website visitor can have a dramatic effect on bounce rate, time on site, and pageviews per visit. This allows publishers to extend user sessions and increase earnings per thousand visitors (EPMV).
Ezoic leverages machine learning to constantly measure and adapt to how user behavior is changing. Ad Tester allows users to control where ads will potentially show, then leverages machine learning to discover what available types, colors, locations, sizes, and density are optimal for every visitor.
Learn From Visitors
Ezoic allows you to easily drag and drop potential ad locations onto your website using our Chrome Extension (see the video).
Ezoic then tests ads by density, location, and type on different segments of visitors. The system uses true machine learning to understand how different visitors respond to different combinations of ads.
As Ezoic learns, it adapts every visitor session to maximize both ad earnings and the visitor’s experience on your site. Each visitor will see something different; based on how Ezoic knows they will respond.
Ezoic is an essential tool for our business. It helps us take our strategy to the next level and has made us a smarter company. They have been a true partner and a key ingredient to our recent financial growthAmanda Nachman
Why Ad Testing Works
Ezoic’s Ad Tester app tests different combinations of ad locations, types, and sizes. Ezoic learns from results automatically then uses the data collected to make smart decisions on a per visitor basis.
Ezoic optimizes your site to achieve both higher ad earnings and user experience goals. Ezoic doesn’t optimize CPMs. Ezoic focuses on total revenue by maximizing EPMV (earnings per thousand visitors); which looks at site revenue on a per session basis. You can see why this ultimately leads to higher earnings in our example here.
With Ezoic, you can use all of your existing ad providers or connect to our thousands of ad partners (including Google AdX) for ad testing.
Page eCPM: $10.00
Pageviews per visit: 1.5
10,000 visits * 1.5 pv/visit
= 15,000 pageviews
15,000 pageviews * $10.00 ecpm
= $150.00 income
Page eCPM: $8.00
Pageviews per visit: 2.5
10,000 visits * 2.5 pv/visit
= 25,000 pageviews
25,000 pageviews * $8.00 ecpm
= $200.00 income
Use Ad Tester On Your Site
Scientifically proven to reduce bounce rates, improve time on site, & increases pageviews per visit.
Create Ad Competition
Ezoic is ad demand agnostic; meaning, Ezoic Ad Tester works with your existing ad networks, exchanges, native ads, and header bidding partners. In addition, Ezoic has partnerships with many ad networks, such as Google Adsense, Google Ad Exchange, Outbrain, Media.net, OpenX and +300 more that you can easily access through our platform.
A feature we call Mediation enables all of your own ad networks to compete with Ezoic’s own ad partnerships for your website’s inventory. This increased competition increases CPM rates. This means every ad on your site is competing to get you the best deal.
We’ve gotten to where we don’t really try to invest our time into things that there are utilities for; especially when we know we can add almost no value. And honestly, what Ezoic can do in a day may take a human a 100 years to do… literally, because of the way they run their testing, we simply couldn’t do this ourselves….Bill Phelan
Ad Testing Results
Ad testing just makes sense, and our publishers experience major improvements in ad earnings and things like bounce rate and time on site.
We have found a correlation between the time our publishers leverage Ezoic’s intelligence and the average increases in their EPMVs (earnings per visitor session). Study after study confirms that Ezoic’s methods for improving user experiences and revenue work for every site on the web.
Ad testing takes time but we see publishers realizing results within weeks. The more time the system has to test, the greater improvements site owners will see.
The only way to see if it will help your site is to test Ad tester.
Get Started With Ad Tester Today!
Start by only trying it on a small portion of your traffic.