Ezoic Tests Ads, Learns What Users Like, & Helps You Deliver Better Experiences To Visitors
Automated Multivariate Ad Testing
The problem with testing ads is that there are thousands of potential ad combinations on every page and every user prefers a different treatment. Ezoic allows publishers to do multivariate ad testing on thousands of potential combinations by using simple drag and drop ad placeholders. Ezoic will learn which combinations are best for user experience and deliver tailored treatments to every site visitor.
Improve User Experience & Revenue
Personalizing ad combinations to each website visitor can have a dramatic effect on bounce rate, time on site, and pageviews per visit. This allows publishers to extend user sessions and increase earnings per thousand visitors (EPMV).
Ezoic leverages machine learning to constantly measure and adapt to how user behavior is changing. Ad Tester allows users to control where ads will potentially show, then leverages machine learning to discover what available types, colors, locations, sizes, and density are optimal for every visitor.
Intelligent Ad Testing In 3 Steps
1.) Join the Ezoic platform
2.) Configure Ad Tester according to your exact preferences
3.) Choose how much traffic you want Ezoic to test and personalize for visitors
Automated Using Artificial Intelligence
Ezoic gives users complete control of the locations and sizes on all devices — including link units and native ads — and provides the ability to completely customize display rules for different types of users. Ezoic’s A.I. then uses this information to perform the ad testing. You can then choose how much traffic you’d like to actually test using Ezoic.
Ezoic is an essential tool for our business. It helps us take our strategy to the next level and has made us a smarter company. They have been a true partner and a key ingredient to our recent financial growthAmanda Nachman
Why Ad Testing Works
The Ezoic machine learning system tests different combinations of ad locations and sizes and measures the results. It uses the data collected to make smart decisions about what will be shown when and to whom.
Ezoic optimizes your site to achieve both ad earnings and user experience goals. The Ezoic system collects hundreds of billions of data points and uses advanced machine learning systems to identify patterns that can be used to predict future behavior.
Ezoic goes beyond rudimentary CPM optimization. Our artificial intelligence maximizes EPMV (earnings per thousand visitors) which looks at site revenue on a per session basis and takes into account things like bounce rate and pageviews per visit. You can see why this is so important in the graphs here.
Page eCPM: $10.00
Pageviews per visit: 1.5
10,000 visits * 1.5 pv/visit
= 15,000 pageviews
15,000 pageviews * $10.00 ecpm
= $150.00 income
Page eCPM: $8.00
Pageviews per visit: 2.5
10,000 visits * 2.5 pv/visit
= 25,000 pageviews
25,000 pageviews * $8.00 ecpm
= $200.00 income
Create Ad Competition
Ezoic is ad demand agnostic; meaning, Ezoic Ad Tester works with your existing ad networks, exchanges, native ads, and header bidding partners. In addition, Ezoic has partnerships with many ad networks, such as Google Adsense, Google Ad Exchange, Outbrain, Media.net, OpenX and +300 more that you can easily access through our platform.
A feature we call Mediation enables all of your own ad networks to compete with Ezoic’s own ad partnerships for your website’s inventory. This increased competition increases CPM rates. This means every ad on your site is competing to get you the best deal.
We’ve gotten to where we don’t really try to invest our time into things that there are utilities for; especially when we know we can add almost no value. And honestly, what Ezoic can do in a day may take a human a 100 years to do… literally, because of the way they run their testing, we simply couldn’t do this ourselves….Bill Phelan
Ad Testing Results
Ad testing just makes sense, and our publishers experience major improvements in ad earnings and things like bounce rate and time on site. The average revenue increase of ad tester varies based upon the level of optimization already applied to the website and the type of content. None-the-less, we have found a correlation between the size of the existing dedicated ad operations or revenue teams and the percentage gain realized by using Ezoic Ad Tester.
Ad testing takes time but we see publishers realizing results within weeks. The more time the system has to test, the greater improvements site owners will see.
The only way to see if it will help your site is to test Ad tester.