Showing ads in the right place, at the right time can double your monthly ad income. But why is that?
Everyone wants to show ads that are prominent enough to make maximum ad revenue, but avoiding spamming away their users.
How is that possible?
We’ve found that ad location testing is extremely powerful and solves the ‘UX vs Monetization’ problem. Testing thousands of ad combinations (where the ads are located on each page and how ALL those ads affect the total session income), is the best way to keep ad income on an upward trend and keep user experience protected.
Automated testing means you can leverage vast amounts of user data and never have to rely on personal opinion to decide upon where the ads should go… (which is how 99% of websites choose their ad positions at the moment)
In 2015, there were 3.17 billion internet users, that’s just under half of the entire world’s population. Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital.Continue reading →
With so many ad networks out there, it can be really confusing to decide which one would best suit your site. Going through them to find which ad network is best for you can be a real chore, so we’ve compiled a list highlighting 10 great networks – 8 of which can compete for your inventory in the Google Ad Exchange.
An affiliate program is an outreach and marketing tool used by many companies to further promote a product or brand. In essence, an affiliate program “recruits recruiters” that then go out and market the product at large. Continue reading →
Color is extremely effective in online advertising and publishing. It is one of the most immediate forms of communication- and can be used to improve the way your ads and articles are received.
However, psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.Continue reading →
As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of time using apps, rather than traditional browsers. In fact according to Comscore, 87% of all time spent on mobile phones is done in apps. This, among other reasons, is why we highly recommend all publishers consider creating a mobile app for their site!
We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that people use apps more than the mobile web – which is true – but let’s dig in a little in to exactly what that means.