Ad Trends Publishers Should Know About

The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings.

Due to growing concerns about banner blindness, ad quality and the use of ad blocking software, publishers are experimenting with different strategies to make ads more relevant for their audience. To make things even more complex, many site owners are still having trouble monetizing their mobile traffic. There may not be a magic solution on the horizon, but there are several opportunities for publishers as we move deeper into the second quarter of 2016. Continue reading

Tips for Creating Seasonal Content That Aligns with Ad Opportunities

seasonal content ideasIn the publishing world, a lot of people talk about the importance of creating evergreen content – that is, content that is likely to have a long shelf life and be relevant all year around. While it’s true evergreen content is a good investment for your site, there are also lots of ad opportunities for seasonal content that can be very lucrative.

Seasonal content may only attract traffic for a short time each year, but during that time period it can bring in a rush of visitors that more than make up for the lull experienced the rest of the year. As an added bonus, sometimes the keywords associated with that content can be pretty competitive among advertisers for that time period so the CPC values of ads that target those same keywords will be higher than average. When you combine the potential for high traffic and for high CPC rates on the page, it becomes very worthwhile to invest in the creation of high quality content to take advantage of the opportunity. Continue reading

The Growth of Mobile Advertising and Its Impact on Digital Publishers

The Growth of Mobile AdvertisingIn KPCB’s 2015 Internet Trends Report, Mary Meeker noted that the amount of advertising budgets allocated to mobile was poised for growth. The figures available at that time were from 2014 and indicated that although 24% of total media consumption time was spent on mobile devices, only 8% of advertising spending was spent on mobile ads.

Note that these percentages are based on all forms of media advertising, including print, radio, television, Internet and mobile. When you restrict the same data to just looking at Internet advertising, mobile accounted for approximately 25% of all Internet ad revenue, or $12.5 billion of a total $49.5 billion. That’s still quite a disparity when you consider that almost half of an average adult’s daily Internet usage time was spent on mobile devices in 2014.

Since that time, we have seen the gap between mobile media usage and ad spending starting to narrow. In 2015, mobile devices accounted for slightly more than 50% of average daily usage time, while data from the first half of the year shows mobile being responsible for about 30% of total Internet ad revenue.

There’s still quite a bit of room to grow, but if trends continue in the direction they’re currently going, we could see mobile ads taking over the top slot within a couple of years. In fact, PwC forecasts that mobile advertising will exceed display advertising in 2018 and account for almost $56 billion in ad revenue. Continue reading

Identifying and Filling Content Gaps on Your Site

Identifying and Filling Content Gaps on Your SiteWorking on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and discover new opportunities is to start looking for content gaps that may currently exist on your site.

Sometimes these gaps can be hard to spot, especially when you know your niche inside and out. Certain questions and assumptions may seem trivial to you because you’ve known them for what seems like forever. However, others who don’t have your expertise may be looking for answers to these questions and having trouble finding good information to help them out. If you can supply these answers, you may be able to tap into a whole new audience. Continue reading

Are You Feeling the Impacts of Ad Blocking Software?

Are You Feeling the Impacts of Ad Blocking Software?Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact, according to a study from Adobe and PageFair, the use of ad blockers in the United States grew 48% from Q2 2014 to Q2 2015, increasing to 45 million monthly active users.

The study also found that the global use of ad blockers grew by 41% over that same period of time to include 198 million monthly active users. This equates to an estimated loss of $21.8 billion in global ad revenue for 2015. Adobe and PageFair are forecasting that number to almost double in 2016 to reach $41.4 billion. Continue reading

Great Resources for AdSense Tips and Monetization Strategies

adsense tips and monetization strategiesLooking for new ideas on how to improve your earnings from AdSense and other ad networks? The world of online publishing is constantly evolving, and monetization strategies that seemed to be doing well yesterday may not be your best bet today. Even if your current strategy is living up to your expectations, there may be others that work better so it’s always a good idea to keep testing new options.

If you’d like to experiment with new ways to increase your ad revenues but aren’t sure where to start, you may want to check out some of the resources listed here. Continue reading

Using Google Analytics to Improve AdSense Revenue


Google Analytics and AdSense
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:

 Overview

AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.AdSense Analytics Overview

Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.

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Native Advertising: The Future of Online Ads?

native advertisingThink your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a downward trend. That’s why many publishers are working native advertising into their monetization strategy.

Advertisers are stepping up their game as well. In a survey conducted by the Association of National Advertisers (ANA) during the fourth quarter of 2014, 58% of respondents said their company had engaged in native advertising during the past year. Furthermore, 63% said they planned to increase their budget for native ads for the coming year. That’s good news for publishers who offer or are thinking about offering these types of ad opportunities. Continue reading

Tools to Help Find Ad Opportunities for Your Site

Tools to Help You Find Ad Opportunities for Your SiteAccording to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you can use to find great ad opportunities for your site.

When researching topic ideas for articles or pages on your site, look for ones that have keywords that have good search volume, low competitiveness and high CPC rates. Ideally, you want to balance these three characteristics – and the way you choose to balance them will depend on your site. For instance, if you have a young site that isn’t placing very high in Google yet, you may want to focus more on low competitiveness to try to get ranked.

There really is no magic formula to do this – just research and experimentation. Fortunately though, there are a lot of great online tools that can help, and some are even free. Here are a few that you may want to check out. Continue reading

Maximizing Your Content Investment: Ways to Get More Use Out of Existing Content

Maximizing Your Content InvestmentOne way to get more traffic to your site and increase ad earnings is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment.

If you’re not doing so already, carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles. In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.

Not sure where to start? Here are a few ideas you may want to try. Continue reading