Ad Location

5 Benefits of Testing Ad Location

1. You’ll Make More Money.

Showing ads in the right place, at the right time can double your monthly ad income.  But why is that?

Everyone wants to show ads that are prominent enough to make maximum ad revenue, but avoiding spamming away their users.

How is that possible?

We’ve found that ad location testing is extremely powerful and solves the ‘UX vs Monetization’ problem.   Testing thousands of ad combinations (where the ads are located on each page and how ALL those ads affect the total session income), is the best way to keep ad income on an upward trend and keep user experience protected.

Automated testing means you can leverage vast amounts of user data and never have to rely on personal opinion to decide upon where the ads should go… (which is how 99% of websites choose their ad positions at the moment)

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Traffic Source

The Best Traffic Sources for Ad Revenue

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In 2015, there were 3.17 billion internet users,  that’s just under half of the entire world’s population.  Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. Continue reading

Ad Networks

10 Best Ad Networks for Publishers

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With so many ad networks out there, it can be really confusing to decide which one would best suit your site.  Going through them to find which ad network is best for you can be a real chore, so we’ve compiled a list highlighting 10 great networks – 8 of which can compete for your inventory in the Google Ad Exchange.

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Mobile App Development

mobile app turn your site into an app website to app build appUse Ezoic’s iOS app creator to build a mobile app of your website for only $4.99/month. The benefits of having an app are numerous:

  • Grow your number of loyal users
  • Generate another stream of revenue
  • Stay ahead of the competition
  • Show up in search results
  • Future proof your site
  • Send push notifications to your users to drive more traffic to your site

And much more!

Visit www.ezoic.com to get started today!

Ad Color

How ad color affects ads and audience

Color is extremely effective in online advertising and publishing. It is one of the most immediate forms of communication- and can be used to improve the way your ads and articles are received.

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However, psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.[1] [2] Continue reading

App Store Optimization

Tips to Get Your App Noticed

As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of time using apps, rather than traditional browsers. In fact according to Comscore, 87% of all time spent on mobile phones is done in apps. This, among other reasons, is why we highly recommend all publishers consider creating a mobile app for their site!

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Mobile App Development

We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that people use apps more than the mobile web – which is true – but let’s dig in a little in to exactly what that means.

 3 Facts About Mobile Apps You Need To Know

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Google Discontinues Adsense Certified Partner Program

Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership

The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for ‘retired’ – on December 31, 2015.

AdSense Certified Publisher Program

However, publishers can still seek out qualified help by choosing a partner from the program’s successor,  Continue reading