Make your website smarter

Ezoic is an easy-to-use, but incredibly sophisticated, machine-learning platform that lets you test and optimize content, layouts and ads to increase revenue and improve user experience.

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Feature 1: Ad Tester

Drag-n-drop as many potential ad locations and sizes on your site as you’d like to try and let Ezoic’s machine learning systems display the best ones – optimized for page, device, time, geography, context, traffic source, user behavior and much more.

A Closer Look
Explore Features

Ad Tester

Use A.I. to display the best ad locations, sizes & colors – optimized for page, device, time, geography, context, traffic source, utm_source, user behavior and much more..


Bring your own ad networks, direct sold ads and header bidding partners and have them all compete for your ad space.


Layout Tester

Pick templates to test from our extensive library – or test them all – and determine which is best for user experience and traffic.

Script Tester

Stop flying blind by constantly trying out new plugins and scripts without measuring how they affect your site.

Header Bidding

Use a simple web interface and advanced machine learning backend to manage and optimize your header bidding partners.

Content Tester

Easily test different titles, content or entire pages and let our A.I. system show the best ones based upon context, traffic source, time and individual user behavior.

Dig Deeper

Publishers & Site Owners

Learn how the Ezoic platform empowers publishers by making essential tasks – such as revenue optimization and content testing – simple and intuitive.

Ad Operations Professionals

Learn how Ezoic works with your existing ad stack and gives you access to advanced machine learning features without disrupting your existing workflow or direct sales.

Revenue Managers

Discover how Ezoic can provide you insights about – and optimize based upon – your ad campaigns, content and user preference.  Increase your revenue by 50% – 150%

Make your website smart.

Get Started


Ezoic is a “decision layer” that sits on top of your existing website.

It works with all CMS, hosting companies, programming languages and ad stacks.

Ezoic is the largest content intelligence platform in the world.

Million visitors per month



Avg. Revenue Increase


Avg. UX Improvement

About Ezoic

Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.

Ezoic is proud to be backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than 200,000,000 people per month!
  • Ezoic is the largest testing platform for content sites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic is now a venture-backed multivariate testing platform that automatically improves a site’s layout based on users’ actions – on mobile, tablet and desktop.We offer informational publishers a must-have tool that makes scientific testing effortless. We are headquartered in North County, San Diego CA, with an office in Newcastle, U.K.. We are currently testing and improving content and layouts on thousands of informational publisher sites that reach hundreds of millions of visitors per month.

At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help individual site owners make their sites the best they can be. We view individual websites as our partners working towards our ultimate goal — the best web we can make, together.

Management Team

Dwayne Lafleur

Dwayne Lafleur


John Cole

John Cole


Mike McGuire

Mike McGuire


Dan O'Bryan

Dan O'Bryan



“Supposing is good, but finding out is better.”

Mark Twain

Give Ezoic a Try