Ezoic is a Google Certified Publishing Partner.

Ezoic is also a certified Google Adsense Partner.
test layouts

Make more money & get more traffic by testing:


learn more test layouts

ad positions

learn more test ad positions

on all devices.

learn more on all devices

Last year alone, Ezoic helped publishers optimize more than one billion pages.

No work involved. Your content and code stay the same.

Works with any website, CMS or blog platform. Learn more

Ezoic Circle

Why Test Your Website?

Increased Revenue

Typical revenue increase of 50-250%.

This is achieved by testing hundreds of ad location and style combinations.

Increased Traffic

Improved Search Rankings

User experience is important for search engine rankings. With Ezoic, sites often see drastically improved rankings & traffic.

Features of Ezoic


Layout Testing

You pick the templates to test from our extensive library -- or test them all. We test them and determine which is best for user experience and traffic.
more info

Test Ad Positions

Ezoic will test more than 650 ad positions and style combinations on your site. We will find the combination that earns you the most without sacrificing user experience.
more info details

Mobile & Tablet Layouts

We don't just test on desktop. We will automatically create tablet and mobile versions of your site and test layouts on all devices to find the best.
more info

Test hundreds of layouts with a single click.

You pick what to test from our template library. Desktop, Tablet & Mobile.

After Ezoic 2

You pick what layouts to test.

Over 100 layouts to pick from. Turn each on or off with a single click or test them all.

Get complete reporting of test results.

See revenue and user experience metrics like page views / visit, bounce rate and time on site.

Customize your testing goals.

Optimize for what's important to you: revenue, page views per visit, time on site and bounce rate.

Better layouts improve user experience.

Google states that user experience metrics are critical for search engine rankings.

Google's Head of Search Spam, Matt Cutts:

"If you want to stay competitive, you need to take a “fresh” look at your site and keep upgrading, tweaking, improving the site and the user experience."

Find the best locations, colors and sizes for your ads.

Maximize your website's revenue without negatively affecting your users. Most sites see revenue increases of 50 - 200%!

Turn ad categories on/off

Control what ad placements are tested.

Watch as your revenue grows...

Page layout is important on all devices

Ezoic automatically creates tablet and mobile versions of your site.
Mobile optimized sites earn significantly more money and rank higher on search engines.


Why Do You Need a Mobile Site?

1. Desktop sites earn less than half the amount of a mobile enabled website.
2. Mobile web usage will surpass desktop in 2014.
3. Google uses mobile user experience to rank sites.

Ezoic Mobile Site Facts.

1. The average Ezoic mobile site earns 2.6x more from mobile visitors.
2. Visitors are 79% more likely to stay on Ezoic mobile sites.
3. Users spend 45% more site on Ezoic mobile sites.

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Using Ezoic is Easy.

You can integrate with Ezoic by either placing a script on the pages of your site or by pointing your name servers at Ezoic.

You are in control.

Nothing on your site will change until you're ready. You can turn Ezoic on and off easily and as frequently as you like.

About Ezoic

Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.

Management Team


Dwayne Lafleur

Founder & CEO

John Cole


Dan O'Bryan


Mike McGuire

MD, U.K.

More About Ezoic

Ezoic is now a venture-backed multivariate testing platform that automatically improves a site's layout based on users' actions - on mobile, tablet and desktop.We offer informational publishers a must-have tool that makes scientific testing effortless. We are headquartered in North County, San Diego CA, with an office in Newcastle, U.K.. We are currently testing and improving content layout on hundreds of informational publisher sites that reach tens of millions of visitors per month.

At Ezoic, we're passionate about building a better web. We spend every moment of every day working on our platform to help individual site owners make their sites the best they can be. We view individual websites as our partners working towards our ultimate goal -- the best web we can make, together.

For further information, follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Balderton Capital Ezoic

Ezoic is proud to be backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than 100,000,000 people per month!
  • Ezoic is the largest testing platform for content sites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic Network Statistics

Number of Visitors Last Month
Site's Improved
Average Revenue Increase (%)
Average User Exp. Increase (%)

Hear For Yourself

While we think Ezoic is great, don't just take our word for it. Several Ezoic publishers have created podcasts about Ezoic. You can listen to them here.

Meet Some Ezoic Users

Traffic increase of 429% and revenue increase of 8.6x in first year.
Revenue increase of 12x! Really!
Huge revenue increase. Site recovering from Panda.
impulse corp
Runs hundreds of websites. Hands-off mobile sites.
Doubled revenue. Has more free time!
Uses Ezoic for mobile and tablet only. Great mobile site. Doubled revenue.
Traffic up 183%. 5x previous revenue.
Revenue up by 211%. Tablet time on site up 35%
Ad income increase of 92%. Traffic surging.

Get Started Now!

Supposing is good, but finding out is better.

Mark Twain

Get in Touch

Feel free to drop us a line!

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Ezoic Headquarters

Located in the business district of beautiful Carlsbad.
Just 4 miles from the Pacific ocean.