The Benefits of Testing Ad Location Ad testing seems really simple and is probably something most publishers have had some experience with. Unfortunately, as we’ve discussed before, A/B testing ads can lead to really bad results. Or in some cases, optimizing...
Internet browsing is going mobile – make sure you’re ready! It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available. However, often scaling down a desktop site...
Testing – Not just for ecommerce websites Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal...
Opinion polls are an essential tool in policy determination, workers’ councils and 360 degree assessments steer working practices and focus groups inform design and function. But often the voice of the masses is counter-intuitive to current industry opinion. One...
When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Here at Ezoic, we...
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