Website Testing: Not just for Ecommerce sites

Website Testing: Not just for Ecommerce sites

Testing – Not just for ecommerce websites Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal...

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Here at Ezoic, we...

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think...