Determining the viewability of your ads

Determining the viewability of your ads

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...
5 Practical things you can do to improve your site

5 Practical things you can do to improve your site

Here are a few basic tips/reminders you can try to improve your income from Adsense: 1.  Use the most popular Adsense ad sizes, experiment with the new, bigger ad sizes and test their location on the page. Picking adsizes that are popular with advertisers,...

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Here at Ezoic, we...

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think...