The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Here at Ezoic, we...

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think...

Happy New Year – Be Brave in 2014 (try new things)

It’s been a whilst since we posted here, so just a few words about progress at Ezoic, before the main blog piece, which was first written for Website Magazine. Working in beta means learning a lot and listening to feedback.  We’ve done a lot of that this...