by John Cole | Dec 22, 2015 |
How to measure ad viewability On websites, advertisers have relied upon metrics like click-through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people...
by John Cole | Jun 20, 2014 |
Free information on tap We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free....
by John Cole | Jun 16, 2014 |
Ever wondered about the differences between Ad Networks and Ad Exchanges? Here’s a quick overview. Internet Audience Unlike TV or radio (broadcast) adverts that will be seen by lots of people viewing or listening to the same channel or station, internet...
