The Benefits of Testing Ad Location Ad testing seems fairly straightforward, and it’s probably something most publishers have had at least some experience with. Many initially take the approach of A/B testing ads. While this might seem like the logical place to start,...
How to measure ad viewability On websites, advertisers have relied upon metrics like click-through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people...
Networks who bid in Google Ad Exchange (AdX) We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like Open X? Do ad networks buy ads there...
Free information on tap We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free....
Ever wondered about the differences between Ad Networks and Ad Exchanges? Here’s a quick overview. Internet Audience Unlike TV or radio (broadcast) adverts that will be seen by lots of people viewing or listening to the same channel or station, internet...
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