Determining the viewability of your ads

Determining the viewability of your ads

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...

Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX) We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there...

Ad Networks v Ad Exchanges: A beginner’s guide

Ever wondered about the differences between Ad Networks and Ad Exchanges?  Here’s a quick overview. Internet Audience Unlike TV or radio (broadcast) adverts that will be seen by lots of people viewing or listening to the same channel or station, internet...