Hold On Tight, Here Comes Summer

Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue? We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less...
How Top Publishers Increase AdSense Earnings

How Top Publishers Increase AdSense Earnings

Avoid Mistakes To Increase AdSense Earnings All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our...
What is RPM?

What is RPM?

What is RPM?  RPM stands for rate per mille (mille = 1,000). Confusing, right?  Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for...
How To Start Testing Ads

How To Start Testing Ads

Start testing ads and find the best combinations  If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident that your current set-up is a good one....