The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings. Due to growing concerns about banner blindness,...
Native Ad Examples That Work Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a...
Types of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad...
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