How To Start Testing Ads

How To Start Testing Ads

Start testing ads and find the best combinations  If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident that your current set-up is a good one....

Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX) We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there...
Google Certified Publishing Partner

Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and...

Why Ezoic is Not Your Ordinary AdSense Partner

  In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website...
Google’s Upcoming Mobile Algorithm Update

Google’s Upcoming Mobile Algorithm Update

What all AdSense Publishers need to know. The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site...