How UX Truly Impacts Website Revenue Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in...
Improve Search Ranking For Old Content One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social...
Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
Google Certified Publishing Partner Spotlight: Ezoic Case Study Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I. One of the top things on a site owner or publishers mind is how they can further optimize...
How the latest AdWords change affects Organic Traffic On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results. As a publisher, you might not think that this affects you since it’s a paid search update, but...
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