How UX Massively Influences Website Revenue

How UX Massively Influences Website Revenue

How UX Truly Impacts Website Revenue Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in...
Interstitial Ads, Can You Still Use Them?

Interstitial Ads, Can You Still Use Them?

What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can...
How To Use Popular SEO Tools

How To Use Popular SEO Tools

Popular SEO Tools In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular...
Hold On Tight, Here Comes Summer

Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue? We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less...