Types of Advertising & Digital Ad Types

Types of Advertising & Digital Ad Types

Types of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers.  The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad...
RPM Is Not Meant to Optimize AdSense Revenue

RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time....