Ad Exchange

Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often...
AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX) A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad...