How To Use Popular SEO Tools

How To Use Popular SEO Tools

Popular SEO Tools In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular...
Hold On Tight, Here Comes Summer

Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue? We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less...
Testing Ad Location Is Powerfully Beneficial

Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location Ad testing seems really simple and is probably something most publishers have had some experience with. Unfortunately, as we’ve discussed before, A/B testing ads can lead to really bad results. Or in some cases, optimizing...