Apply To Get Into Google Ad Exchange

Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
Testing Ad Location Is Powerfully Beneficial

Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location Ad testing seems really simple and is probably something most publishers have had some experience with. Unfortunately, as we’ve discussed before, A/B testing ads can lead to really bad results. Or in some cases, optimizing...
The Effect of Ad Color on Ad Performance

The Effect of Ad Color on Ad Performance

How ad color affects ad performance Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived....