Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs. Your Site One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding...
Apply To Get Into Google Ad Exchange

Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
Interstitial Ads, Can You Still Use Them?

Interstitial Ads, Can You Still Use Them?

What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can...
How To Use Popular SEO Tools

How To Use Popular SEO Tools

Popular SEO Tools In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular...