Measure Online Ad Rates vs. Your Site One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding...
Seasonal Advertising Trends Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily,...
What Traffic Produces The Most Value Per Visitor? Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy...
Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
Google Certified Publishing Partner Spotlight: Ezoic Case Study Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I. One of the top things on a site owner or publishers mind is how they can further optimize...
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