Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs. Your Site One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding...
How To Improve Search Ranking For Old Content

How To Improve Search Ranking For Old Content

Improve Search Ranking For Old Content One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social...
Apply To Get Into Google Ad Exchange

Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
How To Use Popular SEO Tools

How To Use Popular SEO Tools

Popular SEO Tools In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular...
Why Are Ad Earnings Dropping?

Why Are Ad Earnings Dropping?

What happened to my ad earnings? If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to...