Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete...
What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can...
The Benefits of Testing Ad Location Ad testing seems fairly straightforward, and it’s probably something most publishers have had at least some experience with. Many initially take the approach of A/B testing ads. While this might seem like the logical place to start,...
What is RPM? RPM stands for rate per mille (mille = 1,000). Confusing, right? Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for...
Networks who bid in Google Ad Exchange (AdX) We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like Open X? Do ad networks buy ads there...
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