The Effect of Ad Color on Ad Performance

The Effect of Ad Color on Ad Performance

How ad color affects ad performance Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived....
Determining the viewability of your ads

Determining the viewability of your ads

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...
Ad Exchange

Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often...
AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX) A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad...