How Ad Viewability Works

How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story? It’s increasingly important to not only know how many impressions are served on your site, but also how many...
Types of Advertising & Digital Ad Types

Types of Advertising & Digital Ad Types

Types of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers.  The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad...
What is Ad Blindness?

What is Ad Blindness?

This is an issue that has developed into a topic of discussion for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time.  Google has written articles on the subject (*), so it’s...