Types of Advertising & Digital Ad Types

Types of Advertising & Digital Ad Types

Types of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers.  The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad...
What is Ad Blindness?

What is Ad Blindness?

What is Ad Blindness? Ad blindness, also known as banner blindness or banner noise is where visitors to a website consciously or subconsciously ignore banner-like information. This issue of ad blindness has developed into a topic of discussion for online publishers...