by Dave Taylor | Feb 11, 2016 |
AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story? It’s increasingly important to not only know how many impressions are served on your site, but also how many...
by John Cole | Dec 22, 2015 |
How to measure ad viewability On websites, advertisers have relied upon metrics like click-through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people...
