How Ad Viewability Works

How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story? It’s increasingly important to not only know how many impressions are served on your site, but also how many...
Determining the viewability of your ads

Determining the viewability of your ads

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...