Ezoic streamlines your content strategy & SEO efforts
Improve SEO for any URL
Use machine learning to improve SEO by displaying title tags that improve rankings
Get traffic from relevant titles
Ezoic makes it easy to test which titles get indexed in search engines, promoting more traffic to publisher’s content
Grow traffic & improve SEO rankings
Testing title tags used to be limited to A/B testing. A/B testing takes a lot of calculating and includes a bit of guesswork on when Google has crawled and re-index your updated title tag. Now publishers can cut the guessing and use Ezoic’s tag tester instead.
Why title tag testing is important
Testing title tags is a crucial part of how sites appear in search results. Indexed titles are a contextual ranking factor—this means search engines rank titles with relevant content higher than titles with mismatched content.
When the right title is used, it improves click-through rates, decreases bounce rates, and overall increases traffic. Ezoic’s machines learn which title is right and adjusts for you.
TEST TITLE TAGS WITH EZOIC
You pick content & titles to test
Publishers can input as many titles as they wish to test against their original title for any URL on your site.
Need help writing a great title tag for SEO? Check out our step-by-step guide.
Ezoic’s A.I. conducts variation testing
Ezoic’s A.I. takes a week to two weeks to fully complete testing. Tag Tester shows which title performs the best across metrics like:
- Bounce Rate
- Click-Through Rate
- Average Search Result Ranking in Google Search
Ezoic automatically displays the winning title
Ezoic uses an intelligent scoring system that analyzes the metrics above to determine which variation performed the best in search engines overall. The variation with the best “total score” is automatically displayed as the title of the URL selected.
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