Why Revenue Managers & CROs Use Ezoic
Ezoic is a Google Certified Publisher Partner and was the first North American Google Adsense Partner. Ezoic allows publishers to access the Google Ad Exchange or link to their existing Google DFP for ads. Ezoic easily can link to any existing ad partners you have, so that when testing on the Ezoic platform, you won’t lose any of your existing ad stack or demand infrastructures.
Ezoic can connect with data management platforms, Google Analytics, and other reporting and data collection systems you may have. This allows you to easily operate a more data-driven business. Ezoic runs on data and can use your existing infrastructure to make testing better.
DFP Integration & Direct Deals
The Ezoic Platform is a “smart layer” that works with your existing DFP account. You will be able to continue trafficking all of directly sold campaigns and ad partners the same way you always have with no changes to your workflow. You can even target specific placements that are optimized via the Ezoic Platform. Integration is as simple as providing API access to your DFP account.
You can learn more about it on our DFP Integration page.
Server Side Header Bidding
The Ezoic Platform automatically implements a smart header-bidding solution called ProBid that takes header bidding implementation to the next level by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations – such as a singular timeout for all ad units on the page – failing to apply discrepancy rates to bids, etc.
Best of all, ProBid, has an easy-to-use web interface where you can setup your own header bidding partners and view complete performance.
Learn more about it on our Header Bidding page.
See how different experiments in Ezoic will affect revenue, user experience, and your sites traffic long term. Ezoic is a predictive system and can help you with revenue forecasts.
The Ezoic Advanced Reporting suite enables you to view all your website’s key performance metrics, along with ad revenue, tracked at a tremendously granular level. You can view revenue by landing page, traffic source, utm_codes, geographies and much more. All of this data is also available via our reporting api. It’s one of our most popular features and you should definitely check out more on our Advanced Reporting page.
Can I still keep my direct deals?
Yes! And you’re encouraged to do so!
For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser. Ad networks are handled via Mediation.
Ezoic has two different solutions for you:
1. Direct Ad Deals
You are able to enter in the details of any direct ad deal that you may have into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. Read more about it on our Direct Ads page.
2. DFP Integration
Ezoic can integrate seamlessly with your existing DFP ad server. Using this option, Ezoic will serve all ads through your own DFP account which means your can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Integration page.