features for revenue Operations

Ezoic allows revenue managers to test and understand how different variables impact website revenue long term. See how things like traffic variability and revenue per visitor are affected by even the smallest changes. Keep ad partners and connect with data management platforms or other data collection systems you may have—Ezoic will help you easily operate a more data-driven business with your existing infrastructure.

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Top features used for Revenue operations

advanced a.i. meets intuitive analytics

Analytics tied to revenue

One of our most popular features for revenue operations, Big Data Analytics, was built to improve revenue, offer revenue-based data insights, and how users behave. Understand key performance metrics, along with ad revenue, revenue by content category, revenue by page author, which pages generate the most revenue, and more. 

Manage ads with ezoic’s A.I.

Google ads manager

For organizations with sales teams, large numbers of direct ad deals, or sophisticated ad trafficking, Ezoic can deliver exceptional value by connecting with your existing Google Ad Manager account. Our Google Ads Manager Extension allows your existing ad operations and sales teams to unlock the power of the Ezoic machine learning platform without changing your existing workflow.

Server-side Header bidding made easy

Server-side Header Bidding

The Ezoic Platform also includes access to a smart header-bidding solution that takes header bidding implementation to the next level by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations—such as a singular timeout for all ad units on the page—failing to apply discrepancy rates to bids, etc. Best of all it has an easy-to-use web interface where you can setup your own header bidding partners and view complete performance. 

Ezoic won Google’s Business Innovation Award for significant impact on website’s revenue.

Check out Ezoic’s Case Studies to see how websites have benefitted from Ezoic’s Platform of tools.

Ezoic Is Unique

Works with every Kind of Website

Frequently Asked Questions 

Will Ezoic out-perform my existing ad partner or ad stack?

Yes. Ezoic’s Ad Tester outperforms traditional ad stacks and AdSense setups by a scientifically validated +50% on average. In 2019, we did a study of 30 publishers that used Ezoic for one year and found that the median uplift in total ad revenue per visit was more than double the year before. With mediation in place, Ezoic will always outperform a traditional AdSense setup.

If you’re currently outsourcing existing ad optimization efforts, publishers that configure Ezoic properly see an average increase of 15-25%. This includes outperforming ad partners that market themselves as “exclusive” niche providers. 

You can learn more about Ad Tester here.

CAN I STILL KEEP MY OWN DIRECT AD DEALS?

Yes—you’re encouraged to do so! For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser.

Ezoic has two different solutions for you:

1. DIRECT AD DEALS

You are able to enter in the details of any direct ad deal that you may have into the Ezoic system.  This includes fixed CPM deals, guaranteed delivery and much more.  Read more about it on our Direct Ads page.

2. DFP INTEGRATION / GOOGLE AD MANAGER INTEGRATION

Ezoic can integrate seamlessly with your existing DFP ad server (Google Ad Manager).  Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have.  Read more about it on our DFP Integration page.

CAN I STILL KEEP MY EXISTING AD NETWORKS?

Yes.

We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation, you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform.  Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with—driving up the cpms on your inventory.

You can read more about Mediation here.