Why Revenue Managers & CROs Use Ezoic
Ezoic is a Google Certified Publisher Partner. Ezoic allows publishers to access Google’s Ad Exchange or link their existing Google DFP/Ad Manager accounts. Ezoic allows you to keep all existing ad partners and website infrastructure.
Ezoic allows revenue managers to test and understand how different variables impact website revenue long term. See how things like traffic variability and revenue per visitor are affected by even the smallest changes.
Ezoic can connect with data management platforms and other reporting and data collection systems you may have. This allows you to easily operate a more data-driven business. Ezoic runs on data and can use your existing infrastructure to make testing better.
DFP Extension & Direct Deals
The Ezoic Platform is a “smart layer” that works with your existing DFP account (now Google Ad Manager). You will be able to continue trafficking all of directly sold campaigns and ad partners the same way you always have with no changes to your workflow. You can even target specific placements that are optimized via the Ezoic Platform. Added our A.I. to your DFP is as simple as providing API access to your DFP account.
Server Side Header Bidding
The Ezoic Platform also includes access to a smart header-bidding solution that takes header bidding implementation to the next level by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations — such as a singular timeout for all ad units on the page — failing to apply discrepancy rates to bids, etc.
Best of all it has an easy-to-use web interface where you can setup your own header bidding partners and view complete performance.
Big Data Analytics
See how different experiments in Ezoic will affect revenue, user experience, and your sites traffic long term. Ezoic is a predictive system and can help you with revenue forecasts.
The Ezoic Big Data Analytics suite enables you to view all your website’s key performance metrics, along with ad revenue, tracked at a tremendously granular level. You can view revenue by landing page, traffic source, utm_codes, geographies and much more. All of this data is also available via our reporting api. It’s one of our most popular features.
Can I still keep all of my direct deals?
Yes! And you’re encouraged to do so!
For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser. However, you can still keep all of your existing ad networks and ad partnerships as well.
Ezoic has two different solutions for delivering direct ads:
1. Direct Ad Deals
You are able to enter in the details of any direct ad deal that you may have into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. Read more about it on our Direct Ads page.
2. DFP Integration / Ad Manager Account Integration
Ezoic can integrate seamlessly with your existing Ad Manager / DFP ad server. Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Integration page.