A Google Certified Publishing Partner’s Event
23 October 2018
23 October 2018 @ Google – Saint Giles, London
Pubtelligence is a Google Certified Publishing Partner’s event designed exclusively for digital content creators, website owners, media outlets, and bloggers.
Pubtelligence started out as an invite-only event hosted at Google offices but has grown into one of the largest publisher-only events in the world.
It is a free event that includes Ezoic and Google as co-collaborators. The event is a single-day engagement for digital publishers designed to highlight industry trends, data, emerging strategies, and to facilitate rare networking opportunities.
Apply to attend Pubtelligence London below.
Apply To Pubtelligence London - 23 October (100 Seats Available)
Who Attends Pubtelligence?
Digital publishers, major media brands, bloggers, and website owners of all shapes and sizes are invited to apply to Pubtelligence.
Pubtelligence features speakers and sessions led by world-leading experts in digital publishing, SEO, online content creation, and content monetization. Past speakers include leaders from Google, the New York Times, popular blogs, Ezoic, CBSi, & more.
It is a day of learning devoid of vendors and solicitors. 99.8% of previous attendees have asked to be invited to attend again.
Pubtelligence London Details
Date: 23 October 2018
Location: Google Offices
Google – St Giles High St, London WC2H 8AG, UK
Post-Event Networking: 4:00-6:00pm
(immediately following the event)
Why Attend Pubtelligence?
Pubtelligence is an exclusive publishers-only event featuring access to world-leading experts that requires no cost to attend (if your application is approved).
Pubtelligence London will focus on trends in digital publishing, programmatic monetization, SEO, and audience growth strategies. The event will feature expert-led education sessions, live data-sharing, panels, and Q&A’s.
Past attendees have raved about the networking opportunities available at Pubtelligence. These events are one of few places where publishers can openly connect with fellow content creators and Googlers while avoiding vendors and solicitors.
Time Until Pubtelligence London
The Morning Sessions
9-10am - Registration / Breakfast Networking
All attendees must check-in before 9:45am
Open networking reception for all attendees, speakers, and staff members. Complimentary food and coffee are provided.
10-10:30am - The Magic of Small Changes - Tyler Bishop
Tyler Bishop starts the event with a look at why 2018 might be shaping up to be one of the best years ever in digital publishing.
He will highlight data regarding surging ad rates and will showcase how publishers that have made very small changes have found ways to capitalize on such a strong market.
Tyler Bishop, Award-winning Marketer
10:30-11:00am - SEO & Cutting Through The Noise - Bill Slawski, GoFish Digital
Expert SEO Bill Slawski will share details around how Google Search has evolved and where it’s at now. Bill is known for his detailed evaluation of Google patents and website trends over time. This makes him one of the world’s best experts on what is objectively influencing Google’s search algorithm.
GOFish Digital & SEOByTheSea
11-11:30am - Empowering Your Business With Data - Chris Jones, Google
Join Google for a hands-on masterclass on News Consumer Insights, our free data framework built on top of Google Analytics, will help news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind. Enabling Publishers to use data, analytics, and actionable insights to help build sustainable digital businesses.
Google – Google News
11:30-11:55am - What You Can Learn From Hearst UK - Betsy Fast & Paul Cassar
Betsy and Paul will sit down to chat about their experiences working at Hearst and what types of lessons all the publishers in the room can extract from Hearst’s efforts to adapt their business to a rapidly changing digital era.
Betsy Fast, Hearst UK – Executive Director, Digital Strategy
Paul Cassar, former Chief Digital Officer of Hearst Publications
Break For Lunch
The Afternoon Sessions
12:00-1:00pm - Lunch
1:00pm-1:30pm - Is What You Feel More Important Than What You Know? - Brendan Judge, News UK
Brendan shares how News UK and The Bridge Studio use the data of emotion in their creative process. Learn how to take a creatively data-driven approach to engage your audiences.
News UK, Head of Strategy — Bridge Studio
1:30-2:00pm - What Data Drives Better Decisions? - Dr. Greg Starek
Dr. Greg Starek reveals the data that has the ability to impact revenue and website traffic. He shares how different types of tests and website changes can impact overall publisher ad earnings quickly without damaging user experiences.
Dr. Greg will also share some case study examples of how to interpret data in a way that will allow the audience to practice new ways of increasing the value of ads on their pages.
Dr. Greg Starek
2:15-2:45pm - Building A Future With Quality Content - Chris Taylor, Telegraph
Chris Taylor, the CIO for Telegraph Media, will sit down with John Cole to discuss the future of quality journalism and quality content. They will cover the topics of subscriptions, visitor registration, owning an audience vs. renting one, and how to ensure that two tiers of the internet don’t exist.
CIO of Telegraph Media
2:45-3:10pm - Lessons In Buying & Selling Websites — John Cole
John takes our audience on a journey through his experiences buying and selling websites over the course of the last decade. He will discuss how he’s done it. How he’s assessed value and much more.
John Cole, CCO @ Ezoic
3:15-4:00pm - End of The Day Leadership Q&A
The end of the day Q&A is an opportunity for all attendees to ask questions (town hall format) about anything that was discussed during the event — or anything else related to digital publishing — to a conglomeration of industry experts and speakers from the day.
John Cole, CCO of Ezoic
Bill Slawski, Founder of SEOByTheSea
Chris Jones, Google
FAQ About Pubtelligence
Do Publishers Have To Pay To Attend Pubtelligence?
There is no cost to attend Pubtelligence whatsoever.
The event is application-only (but anyone can apply to attend). If your application is approved, you will receive a full access pass to the full event agenda.
Breakfast, lunch, and happy hour are all complimentary for attendees as well.
The event is provided to publishers cost-free by Google, SEMrush, & Ezoic (purely as organizers, not sponsors) and is designed to be a day of learning for a diverse group of digital publishers of all sizes and niches.
Attendees will be responsible for their own travel and lodging.
Where Should We Stay For The Event?
Why Applications To Attend?
Pubtelligence is an extremely popular event and we typically reach capacity quickly.
Previous events have been held at Google offices in San Francisco and New York. While we are trying to increase the number of these events — and diversify where they are held — we are committed to maintaining an extremely diverse and high-quality audience to ensure that the value of the event remains up to the standard we have set at previous events.
Pubtelligence is designed to bring smart publishers, experts, and thought leaders together in one place for the expressed purpose of learning and growing.
We want to bring together as many different kinds of publishers and website owners as possible to ensure that the event is rich and enlightening for everyone. To do this, we have to have an application process.
We know that’s not fun, but we promise the approval process happens really fast, so you won’t have to wait to find out
Is Pubtelligence Worth My Time?
We sure hope so!
Our exit surveys from previous events show a 100% “yes” rating on the question “Was Pubtelligence Worth Your Time Today?”
Pubtelligence was very thoughtfully crafted by teams at Google and Ezoic. +98% of past event attendees have asked to be invited again and 94.6% said they would be willing to travel across the globe just to join!
The event is designed to be informative, enlightening, and interactive for publishers and website owners of all shapes and sizes.
We’ve collected feedback from every event and use that to improve Pubtelligence. For example, last time we heard that publishers wanted to see more case studies, expert discussion on SEO, and opportunities to network informally. Pubtelligence West has incorporated all of this feedback.
We think this combination of education, insights, and interactivity will give all attendees the ability to dive deep into new discoveries about their digital properties.
We believe this will result in unprecedented opportunities to develop growth strategies and discover new techniques for developing your business.
Can I See A Preview of What To Expect?
This is a video recorded at Pubtelligence West last year at Google in San Fransisco.
Can I Bring A Guest?
In the application, there is a section where you can list if you plan to bring a guest.
If your application is approved, your guests are approved as well and you can enter their names and e-mails on the official guest registry.
Why is the event just for publishers?
We’ve found that this is what makes Pubtelligence so great.
Our experts and speakers can address topics specific to one unified audience. Webmaster, SEO, and other web-related topics are often broadly addressed. Pubtelligence is specific to online content creators and brands. This makes the information more actionable and much more helpful to those that attend.
This also makes networking much more enticing and beneficial for everyone. No one has to navigate around vendors or non-publishers. It makes for a very friendly and helpful environment.
We’ve had publishers tell us that the event’s networking opportunities transformed their brand/business.