Ted Chen owns and operates www.tapandsac.com – a website dedicated to promoting Magic: the Gathering, one of the first and most popular trading card games in the world. Short for “Tap and Sacrifice,” Tap & Sac is one of the most commonly used in-game lingos in Magic: the Gathering. After building the website back-end as a solo effort, Ted and a team of writers strived to create content that explained the complex game in a way simple enough for new players to pick up. The next step was monetization for the business with Ezoic.

The breakthrough came in the second half of 2021, almost a year since the first article was written. Several articles and keywords were ranking organically between 1st-3rd on Google, leading to modest but consistent traffic for the past few months. For 2022, Ted hopes to take Tap & Sac further with video content, generating strong and informative articles for evergreen topics, expanding the writing team to an international level, and further increase ad revenue.