Publisher Profile Level VIP –


“Grouchy Greg” Watkins launched in 1998. Now, the site features all sorts of current topics in HipHop, ranging from daily news to gossip and reviews. It is a trusted source that other publications cite regularly for its news content. Greg is a veteran when it comes to online publishing, the internet, and the entertainment industry in general.

“Top to bottom Ezoic is one of the greatest companies I’ve had a relationship with. From the technology to the customer support they’ve always been innovating and showing why they’re the best”

Greg Watkins,


Ezoic Start: September 2016

Ezoic Level: VIP Publisher

Ezoic Revenue Increase: +239%

EPMV % Increase Over 1 Year: 79%

This site is using…

Ezoic Awards Earned


Greg loves all the visibility he gets into his buisness with Ezoic. Seeking out all the valuable points in Big Data Analytics puts decision making at ease for Greg. Since joining Ezoic he has increased his EPMV by over 75%. Here are a few reports uses to optimize his site:

  • Author metrics, meaning he sees what content writers perform the best
  • Types of pages/content that generates the most revenue, meaning he creates more content/pages that are likely to produce more revenue
  • Size of placeholders, where placeholders are shown, types of ads, meaning he can optimize the number of ads on page
  • Competitor ads to block from appearing, meaning he has the ability to always be in control

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