Brian May is based in Georgia and operates www.npinumberlookup.org. Brian started blogging about 15 years ago, starting with a site about celebrities. Since then, he says things have changed a lot in the digital publishing world, but he has stayed with Ezoic. His site, npinumberlookup.org, acts as a database for NPI numbers, which are numbers that are used to identify different healthcare providers. He bought the site and identified where it was underperforming to “flip” it to be more successful. For more about Brian’s story with his site, you can check out this YouTube interview we conducted with him in 2020.