Most Recent Podcasts
Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on how to navigate the dynamic environment of website transactions.
Episode 97 – The NYT’s Struggles with Digital, Issues with Google’s Ad Tracking Research & Content Seasonality
Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google’s ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.
Episode 96 – Facebook’s ‘Off-Facebook’ Activity Tool, Google Highlighting Content, and Apple and Anti-Tracking
Tyler and Whitney discuss Facebook’s new ‘Off-Facebook’ activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google’s opinion that killing the cookie has consequences.
Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France’s digital tax on GAFA (Google, Amazon, Facebook, and Apple), CCPA aka California’s verison of GDPR, and will the IAB be able to stop GDPR.
Episode 94 – Instagram bans HYP3R, Using Polls to Increase CTR, and Search Marketing Returns to Human Interaction
Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction.
Tyler and Whitney discuss how 77.5% of shares are on ‘dark social’ and they also cover some ways to improve your SEO in 2019 from Backlinko.
Episode 92 – Facebook’s ‘Like’ Button a GDPR risk, One-Question Surveys, and Hearst’s Ad Buying Platform
Tyler and Whitney discuss how Facebook’s ‘Like’ button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.
Tyler and Whitney discuss privacy regulations like California’s version of GDPR going live on Jan. 1st, DuckDuckGo’s Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.
Tyler and Whitney discuss LinkedIn’s evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google’s algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole.
Tyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, thoughts on the evolution of Google Search, the trustworthiness of content and more. The results might surprise you!
Tyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They also talk about Wednesday’s social media blackout, and how breaking up big tech was a hot topic during last week’s Democratic primary debate.
Episode 87 – The Danger of Commodity Content in 2019
Tyler and Shelby discuss the dangers of commodity content in an era in which Google’s no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and opportunity for digital publishers. Additionally, see why the future of mobile and VR may not be something that is relevant only to advertisers.
Episode 86 – Push Notifications & Owned Commerce Models
Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models.
Episode 85 – Google’s Domain Diversity Update & How the NYT Uses Puzzles for Engagement
Tyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has lead Google to create products that keep users within its ecosystem. They also talk about Google’s new Domain Diversity Update and how The New York Times has created a new puzzle to keep readers engaged.
Episode 84 – Google’s June 2019 Core Update & How Targeted Ads Impact Publishers
Tyler and Shelby discuss the recent rollout of Google’s pre-announced June 2019 Core Update and Search Engine Land’s new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising.
Tyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how Cars.com saw a 49% increase in search visibility after the March 2019 core algorithm update.
Episode 82 – All Things Video w/ Silicon Valley Graphic Designer
Tyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtitles in Instagram video stories and some tips on how to increase Youtube views.
Episode 81 – Closing Comment Sections, SEO & Insights into Time to Interactive
Tyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of Google’s SEO Myth Busters video series and how often Google updates its search algorithm.
Tyler and Shelby talk about how Google may follow Apple’s lead in implementing anti-tracking updates and how Google has also released developer docs on how to add “How-To” and “FAQ” structured data markups. They also discuss how Parents Magazine is appealing to millenial parents and how Pinterest is the top social platform to emotionally connect with users.
Episode 79 – Buying & Selling Websites w/EmpireFlippers.com
Tyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites.
Episode 78 – How User Behavior Changes Across Platforms
Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers.
Episode 77 – Bot Traffic, AMP Updates & Utilizing LinkedIn
Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google’s AMP conference and what publishers need to know about cultural trends.
Episode 76 – How Bloggers Measure Success in 2019
Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties.
Episode 74 – New Government Regulations in Digital Publishing
Episode 73 – Video, Mobile & The Google March Core Update
Episode 70 – Digital Ad Spend, Content Personalization & SEO
Tyler and Shelby discuss rankings for ‘Your Money Your Life’ pages and how publishers are expected to increase content production this year. They also talk about Apple’s new subscription media service and how AMP pages stack up against regular mobile pages.
Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat.
Tyler and Shelby talk about domain authority and how Google’s domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They also discuss how Astrology.com has thrived for the past 20 years by focusing on its website, search, and email.
Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console.
Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic’s 2019 Publisher Performance Report. They also talk about Google’s proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages
Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento’s move to PWA and how The Financial Times is building brand loyalty among young readers.
Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter’s plans to change the platform for users and publishers along with Instagram’s new iOS feature.
Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram’s redesign misstep.
Tyler and Shelby discuss the different social media trends from Facebook’s Rising Trends for 2019 Report and how social media has outpaced print in news consumption. Tyler shares some ways to speed up WordPress websites, while Shelby shares some tips on how to optimize for Google Discover.
Episode 60 –SEO Efficiency & Programmatic Ads
Tyler and Shelby talk about the WordPress 5 release and how digital ad fraud increases as the holidays approach. They also discuss reoccurring SEO tasks that digital publishers should stay on top of. Shelby shares some stats about the state of programmatic for publishers, while Tyler breaks down different platforms to share content and gain traffic.
Episode 59 – How Data Science Relates to Digital Publishing w/ Dr. Greg Starek
Episode 58 – Strategize for 2019 & Beyond
Episode 57 – Digital Media News & Updates
Tyler and Shelby talk about Glamour Magazine’s pivot from print to full digital and Google’s new feature that allows users to comment on search results. They also discuss the use of data to boost retention and how Buzzfeed’s CEO is calling for a media merger to dual the duopoly.
Tyler and Shelby discuss how digital publishers are turning to Reddit to engage with their audience and how Facebook has scraped connected TV ads. They also talk about which platforms publishers say monetize best, while Tyler shares his thoughts on which SEO trends will be most popular in 2019.
Tyler and Shelby talk about Google’s announcement to eliminate ads on websites with “abusive experiences”. They also discuss Google’s new release of documents to help Lazy Loading and a study that claims that younger Americans are more willing to pay for content.
Episode 54 – Lessons Learned from 10+ Years of Blogging w/ Kristen Howerton
Kristen Howerton from RageAgainstTheMinivan.com joins Tyler and Shelby to discuss the lessons she’s learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts, Kristen shares insightful tips for digital publishers.
Tyler and Shelby join John Cole in London to discuss why it is important for digital publishers to add value to their audience. They also talk about the benefits of partnerships with other publishers, advertisers, and brands in general. They close the show by talking about how Apple’s Tim Cook recently called for GDPR inspired regulations in the United States.
Tyler and Shelby discuss how The Washington Post is testing user experience and how digital publishers can use memes to promote engagement among their audience. Tyler breaks down the difference between programmatic ads and affiliate advertising and Shelby shares a new study about the future of mobile.
Tyler and Shelby talk about Snapchat’s new episodic shows and how to use polls and surveys to engage users. They also discuss how New York Magazine is combining sections to launch a new website and how a sports platform is using data to gain and retain users. They end the show by announcing a new video series, Inside the Publisher Lab, which takes a deep dive into topics discussed on the podcast.
Episode 50 – Personalizing Content for Users
Tyler and Shelby discuss Netflix’s plans to let viewers choose storylines for shows and movies. They also talk about a new, limited edition newsletter from The New York Times and how a Danish publisher increased engagement by quitting Facebook. They wrap up the episode by discussing how Bloomberg Media increased content consumption through text-to-audio features.
Tyler and Shelby talk about Bloomberg’s move to launch a media organization off of Twitter and how ABC’s News plans to increase their live-stream video audience. Shelby breaks down Google’s new search strategy while Tyler elaborates on how these changes may affect digital publishers. They also discuss how USA Today is using AR to engage users.
Episode 48 – What Digital Publishers Should Know For Q4
Tyler and Shelby talk about Bing’s new release of AMP pages for news websites. They also discuss the new trend of episodic videos on IGTV and Snapchat’s new feature that allows publishers access to user-generated content.
Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon’s ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Project.
Tyler and Shelby dive into Amazon’s rebranding move toward Amazon Advertising. They also talk about the Facebook Watch’s international debut and other big players in the video industry. They discuss Google’s new search platform, while Tyler breaks down bid caching.
Episode 45 – How Facebook is Testing Organic Content
Tyler and Shelby discuss Facebook’s tool which conducts multivariant tests on organic content. They also talk about recent findings which report that only one-third of publishers see a boost in traffic from using AMP, along with a couple Google updates. They close the show by discussing how BuzzFeed News is now soliciting donations from their readers.
Episode 44 – Google Search Console & The Power of Social Media
Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch’s plan to ditch ad-free streaming and the power of video and social media.
Episode 43 – Google Search News & User Engagement
Tyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and ‘Cameos on Google’ and Tyler shares how this may affect publishers in the future. They also talk about gaining user consent for ad tracking and Spotify’s test, which grants unlimited ad skips to listeners. They end the show by sharing their opinion on chatbots and their decline of use in digital publishing.
Episode 42 – Core Algorithm Update Breakdown & Latest News
Tyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in to the big InfoWars ban and the slowed growth of social platforms.
Episode 41 – What to Do After The Google Core Algorithm Update
Tyler shares what you can (and can’t) do after Google’s new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO and contextual ads and have a candid discussion about the duopoly listening in on your microphones and the use of social media.
Episode 40 – How to Please Users, Advertisers & Google
Tyler and Shelby discuss Google’s updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you should do it.
Episode 39 – Amazon Twitch and an EU Power Trip
Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post’s move onto Twitch, a platform for live-stream gaming.
Episode 38 – Reputation Matters (For Digital Publishers Too)
Tyler and Shelby talk about Google’s new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California’s new privacy law.
Episode 37 – Loyalty Goes A Long Way
Tyler, John, and Shelby sit down to discuss Facebook’s subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time’s venture into lifestyle content and Google’s rebranding of Adwords.
Episode 36 – Acquisitions, Ad Blockers & Ad Spend
John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T’s acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google’s new URL tool, while John and Tyler forecast ad spends for the end of Q2.
Episode 35 – Lights, Camera, Content!
Tyler and Shelby discuss the launch of IGTV and Bing’s Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.
Episode 34 – Compliance & Defiance In The Publishing World
Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and advertiser level. They also discuss the importance of creating a satisfying user experience.
Episode 33 – The Data That Will Drive 2018
John Cole does a live broadcast of The Publisher Lab in London. Jennifer Cannon joins him as a guest while John shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry forward in 2018.
Episode 32 – Here Comes Q4!
Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differences between higher earnings and higher earnings per visitor. Tyler also shares slick new tips for attracting Facebook traffic using a brand feature available on the social media platform.
Episode 31 – The Mobile Web Episode
Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of structured data markup. Bring your notepads for this one!
Episode 30 -How to Spot Stupid SEO Advice & More
Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize the value of your inventory (ad space) on your digital property; based on recent research.
Episode 29 – The Future Freaks Me Out
John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive in this uncertain environment moving forward.
Episode 28 – MeowPost Publisher Shares Facebook Horror Story
Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had done to become to become a successful Facebook publishers, and what he plans to do next.
Episode 27 – Google AMP & How Websites Should Evolve
John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for digital publishers.
Episode 26 – Do This, Not That!
Episode 25 – Bright Futures For Digital Publishers That Take Care of Their Users
Episode 24 – Content Strategy With GearJunkie.com
Episode 23 -Ad Blocking & Data-Driven Decisions
Episode 22 – Google, Facebook, & Digital Publishing in 2017
Episode 21 – The Google AMP Conference
Episode 20 – Digital Publishers Deal With The Duopoly
John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now and discuss some of the strategies for growth moving forward.
Episode 19 – Trends In SEO, Ad Rates, & More
John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the “duopoloy” this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your digital publishing practice.
Episode 18 – Testing Your Way To The Top
John and Tyler discuss all the fascinating lessons they’ve learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cognitive bias that we all have. They wrap up the show discussing all the elements of a website that are most valuable for testing.
Episode 16 – Monetization and The Future of AMP
John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be watching closely with AMP while John shares his thoughts on the technologies future.
Full Podcast Library
Episode 1: Flipping Sites, Testing Ads, & Building Businesses
This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing. Listen on Stitcher.
The Publisher Lab - Episode 1: Flipping Sites, Testing Ads, & Building Businesses
Episode 2: The SEO Show + Our Favorite Web Tools
This week features a deep dive into the world of SEO. Tyler & John discuss the low hanging fruit that most sites have available to them, the secrets to site speed, and look at the best tools to use when improving SEO and how to make them work on your site. Read the complimentary blog post (us sharing links to tools and info) here. LINK TO TOOLS
The Publisher Lab - Episode 2 - The SEO Show + Our Favorite Tools
Episode 3: Everything You Ever Need To Know About Content
In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it. Catch the cast on iTunes or Stitcher by clicking the icons at the top of the page.
Episode 3 - Everything you need to know about content
Episode 4: The Scary Podcast — Nameservers, DNS, Hosting, & More
In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.
Episode #4 — The Scary Podcast W/ A Rocket Scientist
Episode 5: In The News — Google AMP, The Guardian’s Experiment, & More
John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.
Ep. 5 — Top Publisher News
Episode 6: EPMV & The ComplexWorld of Adtech
Tyler and John talk about how to really know if you’re making more money on your website online. They highlight the power of EPMV as a metric and discuss the complex world of AdTech and what The Guardian recently did to clean it up.
Episode 6: EPMV & The ComplexWorld of Adtech
Episode 7 – UX & Landing Pages For Better Website Revenue
Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them
Episode 7 – UX & Landing Pages For Better Website Revenue
Episode 8: Talking Google W/ Former Googler
John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.
#8 The Publisher Lab — Talking Google W/ Former Googler
Episode 9: Seasonality & Digital Ad Trends
John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there’s always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.
Episode #9 - Seasonality & Digital Ad Trends
Episode 10: 12 Hot Trends For 2017
John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!
Episode 10 - 12 Hot Trends for 2017
Episode 11 – Site Marketing & Social Success
John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.
Episode 11 - Site Marketing & Social Success
Episode 12: How Site Owners Should Spend Their Time
John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.
Episode 12 - How Site Owners Should Spend Their Time
Episode 13: Successful (& Unsuccessful) Website Growth Strategies
John & Tyler discuss some of the most successful and unsuccessful strategies they’ve seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infrastructure, and Google penalties.
Episode 13: Successful (& Unsuccessful) Website Growth Strategies
Episode 14 – Suranga (VC) from Balderton Capital Shares Growth Secrets
Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evaluating ideas and strategies for growth. A fascinating listen for those interested in hearing from someone who has sold businesses valued at over a billion dollars.