The Publisher Lab

A publishing and advertising podcast dedicated to helping online content creators and distributors increase ad earnings while improving user experience. A regular show featuring experts in the world of advertising and online traffic growth.

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Episode 1: Flipping Sites, Testing Ads, & Building Businesses

This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing. Listen on Stitcher.

The Publisher Lab - Episode 1: Flipping Sites, Testing Ads, & Building Businesses

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Episode 2: The SEO Show + Our Favorite Web Tools

This week features a deep dive into the world of SEO. Tyler & John discuss the low hanging fruit that most sites have available to them, the secrets to site speed, and look at the best tools to use when improving SEO and how to make them work on your site. Read the complimentary blog post (us sharing links to tools and info) here. LINK TO TOOLS

The Publisher Lab - Episode 2 - The SEO Show + Our Favorite Tools

Episode 3: Everything You Ever Need To Know About Content

In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it. Catch the cast on iTunes or Stitcher by clicking the icons at the top of the page.

Episode 3 - Everything you need to know about content

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Episode 4: The Scary Podcast — Nameservers, DNS, Hosting, & More

In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.

Episode #4 — The Scary Podcast W/ A Rocket Scientist

Episode 5: In The News — Google AMP, The Guardian’s Experiment, & More

John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.

Episode 6: EPMV & The ComplexWorld of Adtech

Tyler and John talk about how to really know if you’re making more money on your website online. They highlight the power of EPMV as a metric and discuss the complex world of AdTech and what The Guardian recently did to clean it up.

Episode 6: EPMV & The ComplexWorld of Adtech

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Episode 7 – UX & Landing Pages For Better Website Revenue

Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them

Episode 7 – UX & Landing Pages For Better Website Revenue

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Episode 8: Talking Google W/ Former Googler

John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.

#8 The Publisher Lab — Talking Google W/ Former Googler

Episode 9: Seasonality & Digital Ad Trends

John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there’s always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.

Episode #9 - Seasonality & Digital Ad Trends

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Episode 10: 12 Hot Trends For 2017

John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!

Episode 10 - 12 Hot Trends for 2017

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Episode 11 – Site Marketing & Social Success

John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.

Episode 11 - Site Marketing & Social Success

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Episode 12: How Site Owners Should Spend Their Time

John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.

Episode 12 - How Site Owners Should Spend Their Time

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Episode 13: Successful (& Unsuccessful) Website Growth Strategies

John & Tyler discuss some of the most successful and unsuccessful strategies they’ve seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infrastructure, and Google penalties.

Episode 13: Successful (& Unsuccessful) Website Growth Strategies

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The Publisher Lab Podcast
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