The Publisher Lab

A publishing and advertising podcast dedicated to helping online content creators and distributors increase ad earnings while improving user experience. A regular show featuring experts in the world of advertising and online traffic growth.

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Most Recent Podcasts

Episode 39 – Amazon Twitch and an EU Power Trip

Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post’s move onto Twitch, a platform for live-stream gaming.

Episode 38 – Reputation Matters (For Digital Publishers Too)

Tyler and Shelby talk about Google’s new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California’s new privacy law.

Episode 37 – Loyalty Goes A Long Way 

Tyler, John, and Shelby sit down to discuss Facebook’s subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time’s venture into lifestyle content and Google’s rebranding of Adwords.

Episode 36 – Acquisitions, Ad Blockers & Ad Spend

John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T’s acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google’s new URL tool, while John and Tyler forecast ad spends for the end of Q2.

Episode 35 – Lights, Camera, Content!

Tyler and Shelby discuss the launch of IGTV and Bing’s Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.

Episode 34 – Compliance & Defiance In The Publishing World

Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and advertiser level. They also discuss the importance of creating a satisfying user experience.

Episode 33 – The Data That Will Drive 2018

John Cole does a live broadcast of The Publisher Lab in London. Jennifer Cannon joins him as a guest while John shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry forward in 2018.

Episode 32 – Here Comes Q4!

Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differences between higher earnings and higher earnings per visitor. Tyler also shares slick new tips for attracting Facebook traffic using a brand feature available on the social media platform.

Episode 31 – The Mobile Web Episode

Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of structured data markup. Bring your notepads for this one!

Episode 30 -How to Spot Stupid SEO Advice & More

Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize the value of your inventory (ad space) on your digital property; based on recent research.

Episode 29 – The Future Freaks Me Out

John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive in this uncertain environment moving forward.

Episode 28 – MeowPost Publisher Shares Facebook Horror Story

Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had done to become to become a successful Facebook publishers, and what he plans to do next.

Episode 27 – Google AMP & How Websites Should Evolve

John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for digital publishers.

Episode 26 – Do This, Not That!

John & Tyler discuss outdated, ineffective, and harmful digital publishing practices, and what digital publishers should be doing instead. They dig deep into SEO, technical site issues, and marketing to your audience in 2017.

Episode 25 – Bright Futures For Digital Publishers That Take Care of Their Users

John & Tyler talk about all the different reasons why the publishing industry is set to reward digital publishers that are going the extra mile to take care of users. They discuss some of the industries newest figures and dive deep in what it will mean to be a quality publisher in the next 5 years.

Episode 24 – Content Strategy With

Tyler is joined by Stephen Regenold from  Stephen talks about his journalistic background, how he got started with GearJunkie over a decade ago, and the approach he has taken with content over the years that has led to his success.

Episode 23 -Ad Blocking & Data-Driven Decisions

Tyler & John talk about Google’s recent news of the potential addition of ad blockers in the next edition of Chrome. They dive deep into how modern publishers should be thinking about data and discuss how to read the tea leaves of the major players in this industry.

Episode 22 – Google, Facebook, & Digital Publishing in 2017 

Tyler and John are joined by Data Scientist, Dr. Greg Starek, as they discuss the latest news related to facebook, Google, and the world of online publishing. The team looks closely at the duopoly and how digital publishers are responding in 2017.

Episode 21 – The Google AMP Conference

Ohad Tzur joins Tyler & John once again to talk about the Google AMP Conference that was recently held in New York. Ohad breaks down the AMP roadmap and highlights some mobile trends that were made clear at the conference.

Episode 20 – Digital Publishers Deal With The Duopoly

John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now and discuss some of the strategies for growth moving forward.

Episode 19 – Trends In SEO, Ad Rates, & More

John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the “duopoloy” this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your digital publishing practice.

Episode 18 – Testing Your Way To The Top

John and Tyler discuss all the fascinating lessons they’ve learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cognitive bias that we all have. They wrap up the show discussing all the elements of a website that are most valuable for testing.

Episode 17 – Publishing Tips With Jon Dykstra

Tyler and John sit down with professional publisher Jon Dykstra. Jon shares his unique insights into how he has successfully built, managed, and grown niche websites over the past decade. Jon discusses how he has grown sites from scratch and how he sees the future of digital publishing for small to medium-sized publishers.

Episode 16 –  Monetization and The Future of AMP

John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be watching closely with AMP while John shares his thoughts on the technologies future.

Episode 15 – Marketing with the Financial Times

Joanna Edwards, Head of Marketing at the Financial Times, sits down with Tyler to discuss what it’s like to market a subscription-based model in 2017. Tyler and Joanna dig deep into the marketing challenges and opportunities for online publishers in the modern era and discuss what the future might hold for savvy site marketers.

Full Podcast Library

Episode 1: Flipping Sites, Testing Ads, & Building Businesses

This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing. Listen on Stitcher.

The Publisher Lab - Episode 1: Flipping Sites, Testing Ads, & Building Businesses

by The Publisher Lab

Episode 2: The SEO Show + Our Favorite Web Tools

This week features a deep dive into the world of SEO. Tyler & John discuss the low hanging fruit that most sites have available to them, the secrets to site speed, and look at the best tools to use when improving SEO and how to make them work on your site. Read the complimentary blog post (us sharing links to tools and info) here. LINK TO TOOLS

The Publisher Lab - Episode 2 - The SEO Show + Our Favorite Tools

Episode 3: Everything You Ever Need To Know About Content

In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it. Catch the cast on iTunes or Stitcher by clicking the icons at the top of the page.

Episode 3 - Everything you need to know about content

by The Publisher Lab

Episode 4: The Scary Podcast — Nameservers, DNS, Hosting, & More

In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.

Episode #4 — The Scary Podcast W/ A Rocket Scientist

Episode 5: In The News — Google AMP, The Guardian’s Experiment, & More

John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.

Episode 6: EPMV & The ComplexWorld of Adtech

Tyler and John talk about how to really know if you’re making more money on your website online. They highlight the power of EPMV as a metric and discuss the complex world of AdTech and what The Guardian recently did to clean it up.

Episode 6: EPMV & The ComplexWorld of Adtech

by The Publisher Lab

Episode 7 – UX & Landing Pages For Better Website Revenue

Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them

Episode 7 – UX & Landing Pages For Better Website Revenue

by The Publisher Lab

Episode 8: Talking Google W/ Former Googler

John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.

#8 The Publisher Lab — Talking Google W/ Former Googler

Episode 9: Seasonality & Digital Ad Trends

John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there’s always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.

Episode #9 - Seasonality & Digital Ad Trends

by The Publisher Lab

Episode 10: 12 Hot Trends For 2017

John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!

Episode 10 - 12 Hot Trends for 2017

by The Publisher Lab

Episode 11 – Site Marketing & Social Success

John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.

Episode 11 - Site Marketing & Social Success

by The Publisher Lab

Episode 12: How Site Owners Should Spend Their Time

John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.

Episode 12 - How Site Owners Should Spend Their Time

by The Publisher Lab

Episode 13: Successful (& Unsuccessful) Website Growth Strategies

John & Tyler discuss some of the most successful and unsuccessful strategies they’ve seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infrastructure, and Google penalties.

Episode 13: Successful (& Unsuccessful) Website Growth Strategies

by The Publisher Lab

Episode 14 – Suranga (VC) from Balderton Capital Shares Growth Secrets

Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evaluating ideas and strategies for growth. A fascinating listen for those interested in hearing from someone who has sold businesses valued at over a billion dollars.

Episode 14: Growth Secrets From Suranga

by The Publisher Lab

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