Header Bidding
Ezoic’s Monetization platform allows all sites to easily implement header bidding on their website. No coding, setting up wrappers, or other complications. Ezoic will create a server-side competitive auction for ad space that will increase website income.
Header Bidding
Ezoic’s Monetization platform allows all sites to easily implement header bidding on their website. No coding, setting up wrappers, or other complications. Ezoic will create a server-side competitive auction for ad space that will increase website income.
How Header Bidding Works
1. Code
To use Header Bidding, third-party javascript must be installed on a site
4. Ad Server
Using the value passed in a line item in the ad, the server is activated
2. Bidding
Header bidding partners get called before every impression and can return a CPM bid
5. Competition
The header bidding line item competes with direct allocation and any other ads in the server
3. Header Auction
The highest bid from all header bidding partners is passed into the site’s ad server
6. Ad Display
The highest bidder’s creative is shown and the website generates the most revenue
Control testing and implementation
Ezoic’s setup wizard will help you add prebuilt and preconfigured server-side header bidding on your website.
Once integrated and set up with the platform, publishers can use Ezoic’s Ad Tester Chrome Extension to easily drag and drop ad placeholders on their site that will allow Ezoic to test ad placements alongside all the header bidding demand sources for the highest possible ad earnings.
Learn more about how Ezoic’s Ad Mediation works.
Some of our supported partners
Include your existing partners
Set up header bidding using any of your existing partners, and the most popular and reliable industry partners, to implement a competitive bidding auction for ads on your site.
Ezoic’s database of leading header bidders competes alongside any of your existing ad partners.
The Ezoic Mediation feature makes adding existing partners simple and will track how each performs. More competition means higher ad rates on your website.
A.I Ensures It’s Always Optimized
Ezoic leverages the power of machine learning to optimize header bidding and to adjust ad placements to ensure user sessions are longer, more engaging, and produce higher earnings long-term.
Ezoic’s platform includes features and sophisticated analytics designed to help publishers scale important decisions.
Ad Tester
Big Data Analytics
Site Speed
AMP converter
No risk, No contracts.
By working with over 10,000 websites, Ezoic has streamlined the header bidding setup process to ensure that header bidding is implemented with the right rules in place to ensure more revenue.
