Header Bidding

Simplified setup, configuration, and implementation

Ezoic’s Monetization platform allows all sites to easily implement header bidding on their website. No coding, setting up wrappers, or other complications. Ezoic will create a server-side competitive auction for ad space that will increase website income.

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Header Bidding

Simplified setup, configuration, and implementation

Ezoic’s Monetization platform allows all sites to easily implement header bidding on their website. No coding, setting up wrappers, or other complications. Ezoic will create a server-side competitive auction for ad space that will increase website income.

Start Free Trial

How Header Bidding Works

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1. Code

To use Header Bidding, third-party javascript must be installed on a site

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4. Ad Server

Using the value passed in a line item in the ad, the server is activated

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2. Bidding

Header bidding partners get called before every impression and can return a CPM bid

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5. Competition

The header bidding line item competes with direct allocation and any other ads in the server

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3. Auction

The highest bid from all header bidding partners is passed into the site’s ad server

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6. Ad Display

The highest bidder’s creative is shown and the website generates the most revenue

o

1. Code

To use Header Bidding, third-party javascript must be installed on a site



2. Bidding

Header bidding partners get called before every impression and can return a CPM bid



3. Auction

The highest bid from all header bidding partners is passed into the site’s ad server



4. Ad Server

Using the value passed in a line item in the ad, the server is activated

/

5. Competition

The header bidding line item competes with direct allocation and any other ads in the server



6. Ad Display

The highest bidder’s creative is shown and the website generates the most revenue

Control testing and implementation

Ezoic’s setup wizard will help you add prebuilt and preconfigured server-side header bidding on your website.

Once integrated and set up with the platform, publishers can use Ezoic’s Ad Tester Chrome Extension to easily drag and drop ad placeholders on their site that will allow Ezoic to test ad placements alongside all the header bidding demand sources for the highest possible ad earnings.

Learn more about how Ezoic’s Ad Mediation works.

Some of our supported partners

Include your existing partners

Set up header bidding using any of your existing partners, and the most popular and reliable industry partners, to implement a competitive bidding auction for ads on your site.

Ezoic’s database of leading header bidders competes alongside any of your existing ad partners.

The Ezoic Mediation feature makes adding existing partners simple and will track how each performs. More competition means higher ad rates on your website.

A.I Ensures It’s Always Optimized

Ezoic leverages the power of machine learning to optimize header bidding and to adjust ad placements to ensure user sessions are longer, more engaging, and produce higher earnings long-term.

Ezoic’s platform includes features and sophisticated analytics designed to help publishers scale important decisions.

Test ad placement, increase ad revenue