The Publisher Forum Videos, Slides, Notes, & More

Watch The Full Event Below

VIDEO BREAKOUTS


RESOURCES MENTIONED AT THE EVENT


PRESENTATIONS


DOWNLOAD THE EVENT SLIDE DECK

DOWNLOAD SLIDE DECK FOR GOOGLE AMP PRESENTATION

NOTES FOR OPENING PRESENTATION


  • UX & Monetization metrics and results are inseparable
  • Personalized ad experiences allow publishers to optimize for UX and revenue
  • Things that have been proven to affect UX
    • Navigation
    • Background (colors and text)
    • Ad Density
    • Page Speed
    • Security
  • There are things you can and can’t control in this space
    • You cannot control the black box of AdTech
    • You can control your inventory, quality (content), and how you implement AdTech on your site
  • How you measure progress is very important
    • Many are looking at eCPM as their success metric. However, this is a metric for advertisements and often does not reflect whether or not a publisher is improving revenue.
    • EPMV (earnings per thousand visitors) is a more effective metric for measuring if revenue is truly improving or not. It is simple to measure and designed to directly measure success from a publisher’s perspective
      • Formula is Site Earnings ÷ Thousand Visitors = EMPV
  • When breaking down these metrics to optimize monetization, looking at both pages and landing pages individually is important.
    • Looking at landing pages is especially important; as you may have some landing pages with very high earnings, but those users may not visit any other pages. However, you may have some other landing pages with lower earnings, but much higher pageviews per visit; thus a higher EPMV.
    • This is important to understand in how you monetize these pages and how you go about creating new content.
  • When measuring UX, it’s important to use objective data vs. subjective data.
    • The most effective objective data is…
      • Bounce rate, pageviews, and session duration
        • Broken down by :
          • Geolocation, device, and landing page
    • While some subjective information can be helpful it can ultimately harm publishers who rely on it to make fundamentally important decisions about their sites.
  • So how do you know if you’re going in the right direction?
    • It’s simple…
      • You want revenue and visitors both to be increasing after you account for things like seasonality and content relevancy. This is only possible if you fully understand and can manage the items that you can control about your site. Additionally, using EPMV as a source metric will help you maintain true north in these pursuits.

ORGANIZATIONS SPEAKING AT THE EVENT


Cloudflare

Cloudflare is a web performance and security company well-known by publishers as a CDN provider; however, that is only a small portion of how they may be affecting the lives of publishers.

Google Certified Publishing Partner Team

The Certified Publishing Partner badge indicates that a partner has been carefully vetted and meets rigorous qualification standards. They are considered a trusted business partner by Google and receive high rankings in client satisfaction. In other words, they earned it. The Google Certified Publishing Partner team is directly responsible for those partners and how they fit in with existing Google products, service, and more.

Google AMP

The Google Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

Bright Hub

Bright Hub‘s goal is to provide Technology, Science and Education information that you can act on. Our team of writers and editors work together to create useful, relevant, expert-driven guidance that sets you in the right direction.

OTHER RESOURCES FOR PUBLISHER FORUM ATTENDEES


  • All of today’s content will be broken down into featured blogs on blog.ezoic.com over the next few weeks.