Website Intelligence for Digital Publishers

Ezoic is an easy-to-use machine-learning platform that allows digital publishers to automatically learn from visitor behavior and improve layouts, content, and ads to enhance experiences and increase revenue

Test & Personalize Experiences

Ezoic leverages the power of machine learning to automatically test the most critical elements of your web properties on a per session basis. This means lower bounce rates, more pageviews, and higher revenue.

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google adsense partner - adsense earnings - adsense revenue

Ezoic is a platform filled with applications to help publishers improve visitor experiences and increase website revenue.

Ezoic is used by everyone from independent website owners to major brands. It works with any CMS, host, or configuration. Learn more below.

ezoic artificial intelligence platform for digital publishers

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[sta_anchor id=”features”]Popular Ezoic Platform Features

Layout Tester

Ezoic’s Layout Tester allows publishers to apply automated multivariate testing to various potential layouts. Ezoic will learn what layouts visitors like and deliver the optimal layout to them when they visit.

Ad Tester

Ezoic’s Ad Tester allows digital publishers to perform automated ad testing using machine learning. Ezoic allows publishers to test ad locations, sizes, colors, types, and more. Ezoic then learns and personalizes ad combinations to each visitor.


Ezoic is an ad demand agnostic platform that believes in healthy competition. Mediation gives publishers the ability to submit all of their existing ad partners into mediation where they can compete over a publisher’s inventory on a fair playing field.

Engagement Analytics

Ezoic’s Big Data Analytics allows publishers to track visitor behavior and user intent on their digital properties. Publishers can use this data to see things like how word count impacts revenue or visitor page engagement.

AMP Converter

Ezoic’s AMP Converter creates AMP versions of your site’s pages without the typical loss in functionality or earning potential. Ezoic is a certified Google partner and includes all of Ezoic’s existing multivariate testing technology inside of AMP.

Header Bidding

You can set up a server-side competitive bidding auction for your ad inventory live on your site using the Ezoic platform. Your own bidding partners can compete with Ezoic partners over your inventory. Competition is a good thing for publishers.

automated website testing

Improve User Experience and Digital Revenue

Ezoic is built to help publishers make user experiences better and improve the way visitors engage in content. Automated testing enables publishers to understand which layouts, content combinations, and ad placements certain types of visitors prefer.

See a case study that explains how this all works with Ezoic.

Ezoic Allows Platform Users To Scale Data-Driven Decisions

Publishers & Site Owners

The Ezoic platform empowers publishers by making essential tasks — such as ad revenue increases, SEO, and user experience improvements — simple and intuitive.

Ad Operations Professionals

Ezoic works with your existing ad stack and ad demand to give you advanced machine learning and testing features without disrupting your existing workflow or direct sales.

Revenue Managers

Ezoic provides insights regarding your ad campaigns, content, and user preferences. Increase your revenue by 50%-150% automatically using machine learning to test millions of variables at once.

Start Testing Layouts, Content, & Ads

Ezoic is a “decision layer” that sits on top of your existing website.

It works with all CMS, hosting companies, programming languages and ad stacks AND doesn’t slow down your site.

About Ezoic

Ezoic (ee-zo-ic) is a Google award-winning platform founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.

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ezoic partners with ad networks and powerful organizations

Ezoic is backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than +500,000,000 people per month!
  • Ezoic is the largest smart testing platform for publishers and websites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic is now the leading artificial intelligence platform for publishers. Ezoic can automatically improve a site’s ads, layout, and content (or all of the above) based on a users’ actions —  on mobile, tablet and desktop. We offer online publishers a necessary tool that makes scientific, data-driven testing effortless. We are venture-backed and headquartered in North County, San Diego CA, with offices in San Francisco, London, and Newcastle, U.K. Ezoic has over 30,000 sites registered to the platform with over half a billion visitors per day.

Ezoic Leadership Team

Dwayne Lafleur

Dwayne Lafleur


John Cole

John Cole


Mike McGuire

Mike McGuire


Dan O'Bryan

Dan O'Bryan


“Supposing is good, but finding out is better.”

– Mark Twain

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