Ezoic allows sites to adapt to improve ad revenue and UX
Advertisers and visitors change behavior with every pageview but most websites never adapt to these differences
Every visit creates a virtual auction for advertisers to determine if they show an ad
This means advertiser decisions are automated and based on historical data
... this means the demand for ad space changes but the website supply stays the same
Sites don't have to be at a disadvantage. They could adjust the number of ads and placements to balance supply and demand
Some ad networks, locations, and sizes may maximize revenue for one particular type of visitor but not another
Some visitors may visit fewer pages or spend less time on the site based on the ad combinations they see
Major improvements to revenue and UX can come from using data like, visitor device type, location, and more
Testing is the only way to know which combinations are best for each type of visitor. Unfortunately, there are thousands of variables.
Multivariate testing is required to learn how one thing might positively or negatively influence another.
U.S. visitors may see higher ad rates for a square ad while Swedish visitors may get higher bids on a rectangle ad.
Ad networks, types, locations, and sizes all need to be tested and adapted to different types of visitors, making the combinations nearly endless
More ads may make revenue go up, but advertisers will adjust over time. This means that test results are not always perfectly clear at first
Ezoic intelligently tests thousands of ad partners and placements ensuring more revenue is earned than ever before
Ezoic uses data science and advanced technology to make it easy for anyone to implement these sophisticated methods
Ezoic includes the highest-earning ad networks and exchanges automatically and provides a platform that makes testing and implementing them easy for all websites
Ezoic provides sites of all shapes and sizes the ability to take advantage of cutting-edge monetization without signing a contract
Sites have the power to be as hands-on or hands-off as they choose. Ezoic will learn and optimize every pageview according to these preferences
Sites can connect existing ad partners and easily conduct traffic split-testing to ensure they're always achieving the best results
Sites can setup Ezoic without assistance. Sites can elect to keep using Ezoic by sharing revenue from the pages Ezoic optimizes. For more details see the Ezoic pricing page