Carlsbad, CA March, 2017 — Ezoic was recently recognized by the Google Certified Publishing Partner Program as sole recipient of their Business Innovation Award for its ad testing technology. The announcement and presentation of the award took place at Google’s European headquarters in Dublin, Ireland. Head of the Google Certified Publishing Partner Program, Sean Meng, presented the award directly to Ezoic Founder & CEO, Dwayne Lafleur.
“This award is really a reflection of the success that publishers have achieved by partnering with Ezoic technology”, said Lafleur. “Our platform is transforming how websites monetize their ad inventory and improve experiences for their users at the same time. More and more publishers join our platform every day and we expect that trend to continue as we continue to share the results that our true machine learning platform provides.”
We’ve formed relationships with industry leaders, large publishers and technology providers, bringing additional value to their businesses in an intelligent and data-driven manner. This is something we’re very proud of.”
The Google Certified Publishing Partner Team used an open competition to decide the winner of the Business Innovation award. The competition looked at the observable business impact of approaches, services, or technologies that partners had supplied to publishers and website owners to help them in their businesses.
Ezoic’s ad testing application, Ad Tester — which uses real artificial intelligence to optimize ad combinations on the publisher’s website — emerged as the competition winner. Ezoic’s ad testing application had already been featured in the Google AdSense blog two months prior to the award for helping several publishers significantly increase their ad revenue.
Ezoic’s new Vice President of Global Partnerships, Ohad Tzur, who joined from Google in November 2016, believes that this is just a sign of things still to come. “The recent accolades and press surrounding Ezoic represent the value our technology provides to publishers. We’ve formed relationships with industry leaders, large publishers and technology providers, bringing additional value to their businesses in an intelligent and data-driven manner. This is something we’re very proud of.”
Ezoic has consistently been in the news over the past 6 months. Most recently, Ezoic was responsible for launching a publicly available Ad Revenue Index; which easily allows anyone to view ad earning trends for websites across the internet. It continues a trend of behaviors from the organization to make data, tools, and information available to online publishers at no cost. “We think that education and data are foundational elements of success. We make it our business to provide these things to publishers and partners in the most thoughtful and intelligent ways possible. Everyone who works at Ezoic should be proud of this new award and what it signifies for our customers”, Lafleur finished.
Ezoic is a Google Certified Publishing Partner that specializes in providing smart technology to online publishers designed to personalize user experiences by leveraging machine learning. Their flagship application allows publishers the ability to automatically test and serve individualized ad combinations to website visitors to maximize ad earnings and optimize user experience metrics at the same time (like bounce rate and pageviews per visit).
Head of Marketing, Ezoic