DFP Integration (optional)
For organizations with sales teams, large numbers of direct ad deals or sophisticated ad trafficking, Ezoic can help with DFP integration directly into your own DFP account.
Our DFP integration lets your existing ad operations and sales team unlock the power of the Ezoic ad testing system without changing your existing workflow. If you do not have direct ad sales, using your own DFP account generally does not provide increased revenue and integration is generally limited to publishers with more than 20 million visits per month. Ezoic can make this easier.
DFP Integration That Works For You
Google DFP Integration is simple and only takes a few minutes of your time. Ezoic requires API access to your DFP account which is done by creating a new user in DFP -> Admin. Using this API access, Ezoic will create some new key-value pairs, one new order for Ad Exchange, one new order for Adsense and one new order for Header Bidding. These orders will NOT run on tags not served through Ezoic. This means you get the best of all worlds with Ezoic.
Trafficking
You can traffic campaigns to ads served via Ezoic in a number of ways. The most common way is using targeting presets that we create for you. You are able to target all tags served through Ezoic or select individual ad locations (top of page, sidebar, etc).
Bring Your Own Ad Tags
Normally Ezoic will create new Ad Units that Ezoic will use for it’s various ad locations. However, if you traffic campaigns to specific tags or placements, you can simply import your existing tags into the Ezoic Platform and Ezoic will use those tags. This is accomplished using a simple web interface where you select a corresponding ad location (top of page, sidebar, etc) where you would like Ezoic to serve each tag.
Bring Your Own Ad Exchange
If you already have your own Google Ad Exchange account, Ezoic can use your exchange account via the Ezoic system. However, if you have any exchange global rules for colors or bidding or floors – it is recommended that you use Ezoic’s Google Certified Ad Exchange account to prevent conflict. Ezoic is a very large and highly advanced Google Ad Exchange user and a Google Certified Partner and yields via the Ezoic account are typically 40% higher than your own.
