Create Competition For Your Ad Inventory

Server-side header bidding is a popular topic in ad serving right now — and for good reason — as it can boost your website’s revenue if implemented properly.  Ezoic’s A.I. platform is able to maximize returns while avoiding many of the common pitfalls that publishers run into when implementing a competitive auction on your site— such as degraded page load speed and ad latency.

Ezoic is an easy-to-use platform that uses your existing partners and a stable of common industry partners (listed below) to implement a competitive bidding auction for ad inventory live on your site. Ezoic’s own bidding partners will compete for your inventory alongside any existing ad partners you currently work with. This can be done using our Mediation feature.

Ezoic and Server Side Header Bidding

Ezoic is not a demand provider. We are agnostic to demand and simply provide a prebuilt and preconfigured mechanism for publishers to easily implement effective server-side header bidding on their website.

Bidding Without Risk

By working with over 20,000 sites, we’ve gotten enough data to prove that header bidding actually works, but there are some caveats. It must be done correctly, with the right rules in place to ensure pages aren’t loaded slowly, and that ad latency doesn’t affect performance. Our platform implements these rules automatically based on your site’s exact data; ensuring that your inventory is always maximizing it’s potential earning power.