What To Know When Buying Or Selling A Content Website If you want to buy or sell a website, you probably have a lot of questions and concerns, especially if you’re considering it for the first time. When buying or selling a website, you’re doing what real estate...
Digital Publishing Experts Outline The Future Of Publishing At Pubtelligence, a digital publishing event hosted at Google in New York, attendees had the opportunity to hear industry leaders discuss hot topics in digital publishing and ask pressing questions to digital...
What A Google First-Price Auction Means For Digital PublishersGoogle announced plans to transition its ad exchange (AdX) and industry-leading ad server (Ad Manager/DFP) to a first-price auction starting initially on May 6, 2019. Prior to this announcement, Google...
The State of Programmatic Revenue in 2019 Programmatic advertising is quickly taking over as the preferred way for both advertisers and publishers to buy and sell advertising space. Programmatic advertising — or the digital automation of purchasing advertising...
What Is Web Personalization In Digital Publishing & Where Does AI Fit? When you hear ‘web personalization,’ what comes to mind? Sorry to my friends in the UK that would spell it, ‘personalisation’. Web personalization, or using data and information to...
2019 Digital Publishing Trends That Publishers Care About 2018 was a year filled with a lot of surprises for digital publishers. We saw digital ad rates hit an all-time high and industry regulation gain steam in the form of GDPR and Ads.txt. Recently, we surveyed a...
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