The State of Programmatic Revenue in 2019 Programmatic advertising is quickly taking over as the preferred way for both advertisers and publishers to buy and sell advertising space. Programmatic advertising — or the digital automation of purchasing advertising...
What Is Web Personalization In Digital Publishing & Where Does AI Fit? When you hear ‘web personalization,’ what comes to mind? Sorry to my friends in the UK that would spell it, ‘personalisation’. Web personalization, or using data and information to...
2019 Digital Publishing Trends That Publishers Care About 2018 was a year filled with a lot of surprises for digital publishers. We saw digital ad rates hit an all-time high and industry regulation gain steam in the form of GDPR and Ads.txt. Recently, we surveyed a...
How To Take Advantage of Seasonal Ad Rates Being High The end of the year has become an important time in the digital ecosystem. It’s when advertisers begin cranking up their budgets and digital publishers begin reaping the benefits of high seasonal ad rates....
Why You’ll Make More Website Ad Revenue At The End of This Year We are entering the best time of the year to be a digital publisher, blogger, or website owner… Q4 (the 4th quarter of the year). This is when advertisers crank up their budgets to appeal to...
Google Core Algorithm Update Details (Who Was Hurt, Who Was Helped) Recently, Google officially announced that they updated their “core search algorithm”. This meant that search rankings for millions of websites across their search results shifted. Some...
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